Web Development

How to Design a Website - 6 Web Development Steps [Updated 2020]


Whether you are a novice web developer or a business owner, you should be aware of the primary web development steps to understand how to design a website.

Shahin Shakarli


24 min read

how to design a website

Every day we encounter beautiful websites with unique designs. Some of them are simple, and others are candescent or full of motion that grabs visitor's attention. Every business owner is desperately trying to stand out in a crowd by offering their services in a way that no one has ever seen before. That's why, you should treat your website development process with special care. Whether you are a novice web developer or a business owner, you should be aware of the primary webpage development steps to understand how to design a website. Therefore, in this article, we will be going over six website development steps to discover what you should be aware of. Let's get started!


webpage development


Learn Your Customers’ Needs

“We win more business, not because of pitching but because clients say, 'We like the work you're doing.” ~ David Droga


how to design a website


First and foremost, keep in mind that learning how to design a website is purposely for your customers. Some of our developer friends make a mistake, not asking the right questions. You need to understand your customers' needs, and their expectations. We want to emphasize that you have a right to explore your customers. 

It shows your professionalism, and without any doubts, your clients will love your behavior once you deliver what they need precisely. Please, take into account that working with some non-established webpage development agencies may be a little confusing for you. You need to cooperate with apparent, communication friendly and quick agencies.


Research and Analysis

“Research is formalized curiosity. It is poking and prying with a purpose.”  ~ Zora Neale Hurston


web development steps


Website design and webpage development require strict analysis and research. You should combine data about the operation of the website, and find the problems which show up during the development process. Furthermore, your main job is to provide the website's qualitative regulation.

First of all, making a check-list is always the right choice for web development solutions. Your check-list must consist of a minimum of these three cases:

Rhetorical issue: The web must provide the regular goal, the value of process, and coinciding with its objectives for a targeted audience. Additionally, the website must contain the satisfaction of specialized revenue models.

Technical issue: Make sure that the presentation of the web is useful and coherent with its terms. You have to investigate the relevance of syntax and HTML practices, too.

Semantical issue: The other complicated points are domain information and user interface. You have to check its content completeness and relevance. Observe the user interface if its useful or not.

Research and analyses may take more time, but be patient. We want to point out that it is a crucial detail of the webpage development process. In other words, it will give you an in-depth understanding of how to design a website. 


How to Get the Main Analysis Methods


1. First things first, investigate the usability analysis. What does it mean? You should determine the typical, characteristic user segments using your web when wondering how to design a website.

2. Then, check and make sure that the datum is relevant and submit it. The information groups must be accurate.

3. Thirdly, control the process of technical execution. There are many verification tools to fulfill the duty.

4. In conclusion, investigate the web again if there any general errors. You can get the determinations with the "Do you use" technique like:


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Do you use big graphics in your webpage development?

We do not recommend the usage of big graphics regularly. It triggers the loss of money for users.

Do you use graphics for words?

The element HTML Font presents us with many choices about the text. So don't use graphics for words.

Do you use a different logo for every webpage?

We recommend you to use the same logo for different pages. Why? Because various logos mainly, more than six logos cause a new downloading process from every webpage. It's a crucial point to remember when learning how to design a website. 

Do you use an old metaphor?

This method exhausts the users, so ignore it. Instead of the old metaphor, choose the associative linking, which lets the users select any information when they need it.

Do you use buzzwords?

Yes, some phrases are inevitable. However, never annoy your users with common, disgusting words. If your service or product is unique, then your website content must be unique too.

Do you use the button for a location or a sitemap?

It is essential if the website serves FMCG (Fast Moving Customs Group), restaurants, or supermarkets.

Use analyses, websites, and tools for the webpage development process. They will help you to choose a webpage layout methods. Additionally, other factors during webpage development activities are interface design and humanoid interferes. Analyses websites will assist you in determining these factors and other usability problems.

Moreover, do not forget that your analyses must not be ended with the research stage. You should apply studies in all sections of the webpage development steps, including web design, web content, or HTML implementation. Your analyses have to evaluate usability and web quality degree.


Planning of Website Development

“Planning is bringing the future into the present so that you can do something about it now.” ~ Alan Lakein


web development steps


All activities and businesses need and must have a plan for their webpage development. In some fields, there are lots of problems with planning on how to design a website. Because many various teams are working on web page development steps simultaneously, and many thoughts, actions collide.

Everybody wants to follow their deadlines - the designer intends to finalize UI/UX design without thinking about the developer's work. Web developer tries to simplify the codes skipping design brief, or the project manager aims to deliver the whole project without facing these problems.

The primary goal of all websites is to serve its users. Some of them are informative, and others try to sell their service or products. All sites see the users as a potential or current client. That's why traffic is essential for websites. That's why the marketers evaluate them for their user interaction.

The first step of planning in the web development steps is to remember your actions (sales, information, social platform, etc.) Why did we mention it? Because, there are many cases that members of webpage development (developers, designers) team forget it because of their tasks. If your web site's purpose is sales, then all teams must focus on these - how to develop the website for better purchasing results. If the site's goal is information, then what you have to do to enhance the audience and make the interface interesting.

Furthermore, when you're learning how to design a website, build a website that's adaptive to changes. Today, the sites follow the steps of their businesses, and business people understand it. For example, if your business grows, you should upgrade and extend your website. Enter this detail and remember that upgrades are an inevitable part of the current development process.

As we mentioned above, planning is an essential part of most businesses and companies. There is always an extra problem with the plan when it comes to web development steps. Let's admit that it is usually due to plenty of operational demands. Alternatively, as a business owner, some people can't estimate their team's experience, time, and strength very well. On the other hand, in some situations, we forget that planning for web development is vital as planning for different sides related to our business.


A website - An IT (Information Technology) Stuff Or a Marketing tool?


Learning how to design a website seems like a technical effort, but in reality, it is not. Because in today's world, a website is a marketing tool. It must serve to market departments of the organization. Yes, during the web development steps you need strict support from the IT team for many reasons (for instance, such as the speed of the site, cybersafety, links, unique codings, SEO, etc.)

However, the content, website structure, the design must be suggested and managed by the marketing department. If the IT team is responsible for maintaining the website, it stands to reason that it couldn't comprehend the advantages of online marketing. The IT team's responsibility and work must be limited to technical research, support, and solutions.

On the other hand, the companies which are in the IT industry may give authority to the website to the IT team. That's because the area forces you to be aware of specialized knowledge. But even in this case, try to choose a coworker who is communicative and can think from the marketing side. It is significant to find the right person and let him or her work. From a professional approach, a website possesses many administrative and technical steps during the planning process. The groups (both marketing and IT), which will work on it, must communicate with each other frequently.

When you're learning how to design a website, there is a popular method within the planning stage of the web development steps. And it is used by web development groups, especially in large projects. The parts of the plan go through the whole planning stage. Every single stage affects the next one. There are pros and cons to this method.

Firstly, it is a particular activity and full of a specification. The working team calculates each step on the website (for one thing, text size, page header's line length, displaying of image categories, etc.). Thanks to these specific and detailed steps. The validation percentage will be high, and it is an advantage. However, it also has a shortcoming side. If everything is specified, then the process demands lots of time, and sometimes it mustn't be an aspect of focus. Let's clarify the opinion, assume that we are developing a website for a financial company - X Bank.

Indeed, our primary mission will be creating safe customer accounts, calculating the interest rates, or transferring money. X Bank wants us to provide these features on its website. In this case, it will be better if we focus on correct coding instead of specialization. Because as we create something about getting and losing money, we have no chance of mistakes.


Briefly About Agile Website Development Method


Web developers use another useful method called agile development. Although this method has an extension to software development, you can benefit from it in the web development process. For further information about agile development, we recommend you to visit the official website. Then you can decide if it is beneficial for your web development steps.

Characteristics of Agile development - First of all, we must mention that this method is more useful on complex web projects. Please consider that the agile development method is not cheap and takes much time to compare with other approaches. Additionally, make sure that your web development team can (and want) to work with the agile development method. Some developers accept and work efficiently with this method, but others vice verse. So you should think deeply about it when learning how to design a website. It's vital.


Payment For Planning


Generally, companies intend to find an assessment for their website about the main conception of their activities. They build a mild site map or such kind of things. On the other hand, huge companies submit a Request for Proposal (RFP) item. As web development professionals, we want to make a specific proposal. Unfortunately, these two types can't provide us to make proposals properly. Some customers wish to only an approximate number, and it is possible to answer it. However, we can state an exact value with the assistance of additional data.


Needs Assessment


What is the needs assessment? All business activities should have a road map that shows initial position, targeted direction, and final location. It is a full notion, and we will clarify it below. Please, take into account that Request for Proposal is not a relevant method for flexible digital efforts. You can't gain benefit from Request for Proposal in such endeavors. However, the technique is incredible in static creative projects. Web designers don't like Request for Proposal method when learning how to design a website because it's complicated.

Furthermore, when an organization has just picked a designer, Request for Proposals might be issued merely to make a cursory effort, claiming to look for competitive offers, giving the appearance that rules were pursued. This way detours the necessary needs assessment, constraining web designers to create numbers and timetables without enough data to do as such. So, don't spend time on it. When the customer sends Request for Proposal to the web designer team during web development, they don't want to reply to a Request for Proposal.

Each business can profit from the need assessment. You may spend 10 hours on a need assessment, but be sure it will save you approximately 20 hours of the site development process. Finding the actual needs of a business part of the way through a web project is a checkpoint, broadened improvement time, cost invades, and missed due dates.

As you'll peruse underneath, an inability to perceive and pay for appropriate arranging makes vast issues. Exact planning is excellent support for the web development steps. Also, the first stage of the plan is to determine the needs we will work until the end of the project. That's why we have to prepare the needs assessment, and it is vital when you learn how to design a website. 

If the planning doesn’t stay on track:

  • Companies make the web developer or designer think about possibilities, and these possibilities are not guaranteed as to how specific content will show up on the website. The presentation method of contents has an impact on the creation of webpages. As a whole, this step changes all web development process.
  • The measure of seesaw connection about inconsequential issues can be duplicated on many occasions. Indeed, an explanation of cross-purposes takes much time. However, you can get it correctly for the first time much more quickly.
  • To consider the backtracking is also critical because backtracking triggers a waste of time and loss of target. Some web developers fulfill the same task more than once in various methods, called "do-overs."



The Next Part of the Web Development Steps - Design

“Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.” ~ Irene Au




Some experts even say that web design is the main part of success when learning how to design a website. Indeed, users admit that the sites with excellent design attract them.

Web design is a complicated process. It must serve to adjust the website's excellent model. Or we can add the interface view, professional visual presentation of services on a screen as the responsibility of web designers. However, web designers regularly required to work with tasks about coding, content management, wireframes.

Today, we should accept that a web designer is not a job just for creating an impressive view of the site. It is a part of marketing and sales strategy. The design must captivate the users (potential customers), promote the brand and services (or products). But, how can a design overcome it? Quietly, with its weapons - graphics, exciting contents, texts, motions, and interactions. So, when you're learning how to design a website, you should create all the details of design holding with a standard web development strategy.

However, a quick question appears - What can a web designer do to realize a combination of different design elements for the determined goal? An experienced web designer will probably answer like that: Wholistic web design process, including functions and styles, can overcome it. He or she will also add that this stage of the web development process has seven steps:


1st Step of the Web Design Process - Goal Identification


It is an opening step, and in this part, we discuss our goals with the customer, the requirements that the website must have, etc. We must identify all purposes of the website design and expectations of the client. It is perfect to have prepared questions for the customer, such as:

  • Whom does the website belong to?
  • What is the main expectation? What do they want to see on the website?
  • What is the chief work? Will we design it for sale, to entertain, or for information?
  • Does the site need to pass on a brand's core message unmistakably, or does it serve for a more extensive brand technique with its extraordinary core focus?
  • Have the site owners viewed competitors' websites? What do they think about the sites? To what extent should our work differ from theirs?

You can add other questions, depending on the situation. When you're learning how to design a website, please take into account these questions because, if you don't understand this part, all the stages may fail, and the project will result unsuccessfully. So, ask the customer to answer all the questions apparently, without ignoring them. It will help you write out the primary defined goals or a summary of the project's expectations.

With these notes, we can determine our design directions quickly. By the way, you can create an overview of the whole web development steps. It will be helpful without any question. Understanding the target audience of business (website) is critical because your design will address your audience. Moreover, we will research about competitors, brand details, brief of the site, and audience personas.


2nd Step of the Web design Process - Scope Definition


After identifying your goals, you can find the process on how to design a website. It means that you will carry out requirements that webpages and their features need. Also, you will create a timeline for the site.

We frequently hear that web designers complain about scope creep. Scope creep is a hard point of the web design process and also web development. Your client considers a target in advance, but then this target steadily increases, even though some rules change afterward. Additionally, you don't only design. You also need to know how to design a website, creating a timeline, mobile application for the site, messages, notification items, etc.



In standard cases, it is not a terrible problem for web designers. However, when the extended targets don't equal the financial agreement, the whole web development steps start to fail. To avoid such risks, we strongly recommend you to use the Gantt chart. The Gantt (named after the inventor, Henry Gantt) chart demonstrates the reliance connections between current timetable status and exercises.

During the web design process, you can use the Gantt chart to build a realistic timeline (including landmarks), defining available deadlines, and setting boundaries. Furthermore, the Gantt chart is a neutral link for opposite sides (for web designers and clients) and assists in following the status and evaluating the process. In the scope definition part, you will need a general contract between you and the customer and a timeline visualization (for instance, Gantt chart, which we mentioned above).


3rd Step of the Web Design Process - Sitemap and Wireframe Creation 


You have a scope definition, and it means that we can begin to build a sitemap. The second step - scope definition helped us to determine the content and the features.

We can call the sitemap as a basis for each well-designed site. A well-established sitemap gives the web designer a flexible concept about the information data of the website. Also, the sitemaps show the connections among different web pages and content elements.

As a metaphor, we could say that website development of a site without a sitemap is like constructing a skyscraper without a blueprint. It is an unsuccessful and dangerous project.

Building a sitemap allows you to create a wireframe. What is a wireframe? It is a concept that presents a structure collecting visual design of the website with content elements. Additionally, the wireframe contributes to classify possible defects or gaps with the sitemap.

Sometimes they say that the wireframe has final design components, but it is not true. However, it gives us thought about how our website will presently seem. Several times we were asked about which tool is suitable for creating the wireframes? Nowadays, tools like Slickplan, Webflow, or Balsamiq are prominent.

Although you can use just a pencil and paper, it doesn't make any difference. Eventually, you will probably need to build sitemap and wireframe tools such as Axure, Balsamiq, Mindnode, Moqups, Sketch, Slickplan, Webflow, Writemaps, or only a paper and pen who likes to work in traditional methods.


website designing steps


4th Step of the Web Design Process - Content Creation


When learning how to design a website, each part of the website development steps is intricate. And it depends on one another. It makes all process interesting and challenging. After building a sitemap and wireframe, you should have a notion of the website's whole view. It means that you can begin to create content for each webpage. But in this period, make sure that SEO - search engine optimization provides keep pages focused on a unique point. It will be necessary for your website designing steps, too.

When the site's structure is in point, it means that you are ready to begin the essential element of the website, in a word the written content.

You need the content on this point for two important reasons:


The First reason - action and engagement


Each content brings about action and engagement. We mean, contents engage users and manage them step into action essential to carry out targets of the website. The two aspects influence it:

1. Written content;

2. Presentation - typographic approach and structural details.

Never forget that boring, lackluster, overlong contents can't catch users' attention. Instead of they like brief, active, and exciting content. The visitors meet with your content and click on other webpages. Your webpages will probably have many contents, and they realize the segmentation of content legitimately by separating it into short sections enhanced by visuals can enable it to keep light.


The second reason - Search Engine Optimization


Your content will also increase the visibility of the website for Google (or other search engines). And what is SEO? Search Engine Optimization - it is a system of building and extending content to rank high in search results.

Perceiving the keywords without a mistake is vital for the target of any site. There are many free and paid keyword tools on the internet. For instance, most people choose the Google Keyword Planner. Keyword tools indicate statistics that will help us to build the right SEO.

They possess data such as search volume of keywords for the potential audience. The search volume helps us to set in on what concrete users search on the internet. Also, you can benefit from Google Trends to find what people are searching on the internet. Moreover, you can filter the result by location, search groups, or other segments.


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A proper web design process must focus on its work on SEO. You should set the keywords that you need to rank in the title tag - the closer to the starting, much better. Additionally, you must put the keywords in the Headline 1 (H1) tag, body content, and meta description.

Take into account that Google or other search engines place cognitive, informative, complete, and keyword-rich content quickly. And it assists the website to be reachable and easy to find.

Usually, you can see that customers (the owner of the website) suggest many texts. However, you have to determine from clients direction what phrases and keywords they must add in the content.

You can benefit from some programs in the content creation process. For instance, Dropbox Paper, Google Docs, Gather Content, Quip are useful online content creation tools.

We frequently use for our Search Engine Optimization solutions these tools - Google Keyword Planner, Screaming Frog’s SEO Spider, LSI Keyword, Google Trends, etc. There are other different search engine optimization tools, but we have shared with you the most common.


5th Step of the Web Design Process - Visual Elements


Possessing relevant content and the website structure contribute us to launch a method on the visual brand. We have seen a customer who determined his expectations about the brand and has worked with other ones who don't have any idea about the design styles. And the second group deliver all the responsibilities to us.

Ultimately, you can create a design style for the website. Be ready for the client's comment in advance. Available branding elements, logos, templates, and color corrections will form the visual elements. Additionally, it is a real career chance for web designers, and they can be designated during this web development step.

It is evident that images are an essential part of web design, and this goings-on is enhancing. For example, the websites look more amazing with high pixelled images. Also, high-quality photos can deliver a message. These images are reliable and user-friendly, as well.

What benefits do visual content contribute to a website? Firstly, visual content can get engagement, boost clicks and revenue, and make the page feel more eye-catching. Then, visual content emphasizes the message in the text and choose the necessary components for users (they will get information without reading all article.)

If you want to have high-quality images, you can incorporate it with a professional photographer or purchase a qualitative photo camera. We must underline, considering images details is essential. It means that images size can slow down your website. So when you're learning how to design a website, you must get rid of such situations. We recommend tools used for compressing photos without losing its quality. For example, Optimizilla is a popular tool among web designers.

The visual design is an approach to convey and speak to the visitors of the website. If you apply all guide correctly, you will get site progress. Also, the misuse of visual elements may bring the end of the website. A web designer can use popular graphics programs such as Adobe Photoshop, Adobe Illustrator, Corel Draw, Sketch while working on visual elements. Furthermore, mood boards, element collages, brand elements, and visual style guides will help this process.


6th Step of the Web Design Process - Testing


Up to this time, we have got the webpages and found out how they present to the users. The next website development stage is to test the quality of applies. You should examine every possible problem such as primary broken links, user experience cases, or the website (input and output.) We can use devices (mobile, desktop) to connect manual browsing of the website and auto site crawlers. 

After possessing the website contents and visuals, you are ready for the first exercise. You must carefully investigate each web page to ensure that all links are available or your website is activated on all browsers and devices. Simple coding errors may originate from the problem, and day by day, fixing it becomes hard. So we strongly recommend you to be patient and fix the errors immediately. For instance, the testing tools help you carry out auditing tasks and detect errors within hundreds of links.

Have one final look at the webpage meta descriptions and titles as well. Indeed, even the request of the words in the meta title can influence the web page's execution on Google. SEO Spider, W3C Link Checker, etc. are useful tools for testing your site.


7th Step of the Web Design Process - Launch The Website! (Bonus Step)


Okay, we now in the last - 7th step of the web design process. It means that you can now plan and carry out your website launch. This stage must encompass the preparation of connection and timing strategies. It will determine when to start and how we inform the people.

All web designers are looking forward to this time of the website design and development process. You have investigated everything. The website works correctly, and the customer liked it. So it is time to launch the site. Take into account and explain to the client that everything cannot be excellent out of the blue. Web development steps and its part of web design is an ongoing work. So it will demand regular changes or necessary updates.

Web design is a hard responsibility. We have to communicate functions and forms without any mistake. Appropriate colors, fonts, design elements are our weapons, and if we don't use them properly, we will fail definitely. Additionally, we must create a design that the users find it splendor. The point is that works on the website never finishes.

None of the web development experts can finalize the activity with the site. Because a newness, concepts, user testings on changing contents, monitor analytics, purifying the messages, etc. all these tasks will follow us.


Deployment in the Web Development Steps

"Collaboration is a key part of the success of any organization, executed through a clearly defined vision and mission and based on transparency and constant communication." ~ Dinesh Paliwal


step to design a website


Congratulations, you have almost finished the web development steps. But, wait! You must ensure that we don't ignore the deployment of a site. Many web developers and designers miss this step when learning how to design a website. 

There are many situations. We will manage customers who are getting the site out of the blue, and actually, nothing for us to honestly think separated from the facilitating answer for setting them upon. Also, there will be some jobs that we will work on new customers who already possess professional websites and other wants from different clients.

An experienced website development team must learn how to fix brisk issues and how to behave with unsatisfied clients. Technology, artificial intelligence, data, coding, etc. are not manual mechanisms, and it is reasonable to face unlooked-for problems even after termination of the web development process.

There are some interesting points when we are finishing a site, and they all rely upon what sort of deployment we will be ending.

Now we will present three main causes of a site deployment in the website development steps.

  • The first case: A customer who doesn't have a site.
  • The second case: Hosting is ready, and we are going to deploy the website on the client's server.
  • The third case: Although hosting is prepared, your task is to deliver it to another server.

For sure, the first case is the easiest and preferred situation. We will take the task from zero points. The second and third cases are complicated compared with the beginning, and they include a more severe deployment process. After determination of which case we will work with, we will be able to plan and prepare for the implementation of the deployment process (converting the former site to the new one).

So if we are working with the first case, we will log in with the available domain name and get web hosting. It is an easy and quick deployment.

Deploying the website on the client's server and delivering it to another server (the second and the third cases) will demand data collection. You have to get domain management credentials of the client's web hosting so that we can control the DNS records. Usually, the customers have no clue about domain management credentials, so it will be better to do it ourselves because asking clients will probably be useless.

And how will we collect the data? If you want to detect some knowledge about the current domain name, you can use some tools, such as whois.domaintools.com.



When we put the domain name, the tool will show us the whois information. By the way, whois - is a list of data with reference to all internet items, for example, domain name. The whois information of Google is presented below:



You must save some contact email addresses (for instance, technical or administrative executives.) Because you will contact them to ask them questions about the web project. So the following step for us is to go the Registration tab. We see ICANN Registrar information (we pointed it with red lines), and we will write it. Additionally, we will note the Name Servers presented. The ICANN Registrar is an organization that enlisted the domain name. Other companies that registered to the domain name are GoDaddy, Namecheap.com, and Network Solutions.

After having contacts with the administration or a technical executive of the domain, we can ask for authorization to manage the domain name. On the other hand, we can ask them to update the DNS records for us. It is possible when the website can be deployed.

If we can't learn the contact details of the domain, at that point, we should ask for our customer to find them for us.


Support and Maintenance

webpage development


After you deploy your website, it’s now left to keep maintaining the site for any issues that may come up. You have to perform regular SEO audits and ensure that your visitors get the best experience when they visit your website. 

You can hire other services to keep your website running and in good shape, ensuring that it continues to generate traffic. When hiring a website development service, ensure that there’s transparency between you and the agency. 

Ensure that they keep you informed about your website's progress and everything else you need to know. That will help you develop other strategies concerning your business. 




It's crucial that as a web developer or business owner, you understand the steps involved in web development. Through that, you can know how to design a website. We recommend that you go through the detailed steps outlined in this guide to create an amazing website. 

However, if you need professional assistance on building a website or creating a responsive website for you, we can help you do that. We have web designers with years of experience who can assist you, especially if you're new in the business or don't have enough time. Our team will ensure that you get the website you need for your business, and they're committed to your deadline and business goals. 

After creating the stunning website, we can also generate traffic to your website through these services: content creation, keyword optimization, SEO audit, SMM services, etc. all at cost-effective prices. With constant effort, the team of SEO professionals, content writers, and backlink creators will make sure that your website ranks on top of search engines, especially Google. 

Don't just take our word for it. Check out our portfolios and see what our clients say about us! Contact us right now, and we will gladly assist you in creating a stunning website.