As a way of digital marketing strategy, Search Engine Optimization is a component that drives customers to your business with the help of online platforms. In today’s world, as a part of a digital marketing strategy, Search Engine Optimization (SEO) is one of the essential tools that link your potential segment as buyers, clients, and so on to your company, precisely to your web page. If you are looking for local SEO services in Los Angeles, you have come to the right place. This article is going to cover two kinds of SEO: Affordable SEO and Result Driven Services.

What is Search Engine Optimization?

SEO is a system of tools that assist your agency’s website rank higher in internet search results and potentially driving more traffic to your page. For attracting a more specific segment and more traffic to your web page, SEO added a short tail and long-tail keywords to your site as a helpful method.

In other words, when someone types in a specific term or phrase, or keywords or key phrases into a search engine, they bring about a long list of results - thousands in fact.

So what happens when a website shows up on page 30?

Well, when's the last time you clicked on page 30 or even page 10? What about page 3? Most people think like you. They hardly ever click on pages past page 1. Most of the time, once they are not able to find what they're looking for, they start the search from scratch rather than opening endless result pages. That's why it's so important to make sure your website appears toward the top of the list. Nowadays SEO is playing a vital role in running a small business just like the design and marketing strategy of a web page.

How does SEO work?

affordable seo

SEO works in a way that it has two primary functions: crawling and building an index. With the help of these functions, SEO provides search users with a ranked list of the websites that are considered the most relevant.

SEO is an answering machine working in a way that when a person performs an online search, the search engine scours among billions of documents. After, it does accordingly two things: returning only those results that are relevant somehow or useful for the searchers and ranking those results according to the popularity of the websites carrying the information. It is both relevance and demand that the process of Search Engine Optimization it meant to influence.

What Is Result Driven SEO

Result Driven SEO was discovered in the beginnings of the 2000s to help businesses develop their online performance with the help of SEO. If your aim is to get your content on the top of the list on a search engine like Google, then you will need to make sure your website is updated and fully in line with the changing techniques, trends, and engine algorithms. You will face some difficulties in receiving the desired outcome for your website in case SEO does not fully comply with definite strategies. With the most effective SEO campaign, the main SEO strategies will let rank higher on the search engine. Below, you will see some best SEO strategies that will help to achieve higher ranking not only on Google but also at some other search engines.

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Focusing on mobile search optimization. It's essential for you to optimize your web page for different mobile devices and screen sizes making the usage more pleasant for mobile users since mobile internet usage has become more popular than desktop usage. Thus ensure that you include a mobile optimization strategy in your SEO campaign.

Optimization for voice search. It is expected that a lot of people will search for a service or a product using voice search on Google and different portals by the end of 2020. So using related long-tail keywords when you are optimizing your website can help here. Consider that the language people use for searching through the voice differs from that of the regular search. To get your keywords optimized for voice search, you should analyze what language people will opt to use for spoken questions for getting exactly to your web page on Google.

Optimizing for local search. Search engine optimization is becoming many-sided these days– due to people who are inclined to search online via different techniques. Yes, it is about local search and nowadays, optimization of a website for a local search gains much importance. It is not an ignorable fact that people are searching for a service based on the geographical aspect, and mobile-first indexing is getting a lot of reputation in SEO ranking factors. If your business has a local factor, do not forget to optimize your web page for local searches by looking for an affordable SEO company in Los Angeles. This would surely be an essential SEO strategy to help you rise on search engines.

affordable seo services

Boost the user experience. Adding rich and seamless user experience is one of the vital SEO ranking factors until today. However, the click-through rate also plays a crucial role in SEO ranking of any site; it is one of the factors that determine the UX.  There is a direct link between good SEO and CTR in SERPs. Even if your page content is being visible on the top of SERPs, you may lose your ranking on SEO if it doesn’t have enough effectiveness (clicks). It means you have to consider both User Experience and CTR of your content. Here you should also optimize your data by adding related keywords. Thanks to it, the click-through rate of your site will be significantly improved and web visitors will get rich user experience on a web page.

What is Affordable SEO

Everyone has their own different and controversial points of view of what “affordable” means. For example, let’s imagine your business is generating thousands in revenue every year. Then, $5,00 per month may seem cost-effective for your company. If your business income is below five figures, then $5,00 per month would seem nonsensical. That’s the reason why it’s all subjective.

One element of this argument is correct: Good SEO is not cheap. Let us show you five simple reasons why hiring an affordable SEO company should be done carefully.

You can’t do much without money. There are so many actions you can take on an affordable search engine optimization budget. The only steps you can follow are those that are time-dependent but not capital-dependent. Some time-dependent SEO activities include keyword research, page-level optimization, and "some" technical optimization. The reason why I mention some technical optimization is you may need a developer for more critical issues.

Developers cost money. With that concentration, you won’t get far with optimizing pages, keyword research, and doing some technical optimization. Yes, It is better than nothing. But, those are not the high influence options that drive organic search growth. The two most significant drivers of growth are backlinks and content. These 2 activities are also the most capital-intensive. This is the reason why Affordable SEO services spoil.

Since SEO companies don’t have the capital, they:

  • can’t create quality content

  • can’t pay for placement on quality web pages

  • can’t spend enough time doing link outreach

And this results in two main things of affordable SEO performance:

First, they will go in the way of "cheap content creation," which will end up mispresent your product. Second, they will use black or grey hat backlinks, and it will cause penalization of your site.

You will lose in the long run. Probably your aim to compress as much profit out of your business as you can. But surely there are some specific things in life that you never want to go “cheap” on. Think about it.  Would you prefer to search for the cheapest engagement ring for your wife? Of course not, because you know what the consequences are waiting for you. The cost here is: your future wife probably won’t be happy! A happy wife equals a happy life. The “cost” is not immediate. It takes some real-time working with a not appropriate company to identify the cost. This “cost” comes in many diverse forms.

SEO companies in Los Angeles

First, affordable services will likely land you a punishment.  So, even if the affordable tactics work in the short-term, you will end up getting nailed after some time. If your site face penalization, you will have to cooperate with another agency to get the penalty raised. Once your website gets a punishment, it’s not easy to return. It is a fact that your previous traffic levels may never be as previous.

You won’t get assets. Quality content and backlinks are assets for the product. It means they will continue to affect your business in a good way for the long-term. Here’s the bad news: It won’t give you any tangible assets because affordable agencies do not possess adequate capital to create excellent content assets or quality link placements.

Scalability = Cookie Cutter. Most affordable services have to use cookie-cutter strategies because these kinds of companies won’t be able to compare if they have to do any creative stuff or not. While the systems of quality SEO are constant, every campaign is different. Every client is at a different point of view and will have diverse requirements. Affordable companies strictly focus on front-end sales, which leaves little resources for the client. Quality agencies allot most of their resources to getting results and improving their service quality.

Experience is Priceless. Companies that offer affordable SEO services probably have to employ cheaper labor. Cheaper labor often equals inexperience.

The point is: Qualitative agencies are expensive because affordable agencies employ legitimate, professional experts. These experts are quite confident in their ability to serve you, and your business results boost. Therefore, they would never work for an affordable salary.

The comprehensive explanation of Result Driven SEO and Affordable SEO services in this text gives us to learn what is the definite difference between these two terms and makes us sure which of them to choose in different situations.