The Ultimate Digital Marketing Glossary


  • A 301 Redirect

    301 Redirect is a permanent redirect that takes visitors from one URL to another, without intentionally typing or clicking the latter link.

  • A 404

    A 404 is an error message displayed anytime a server fails to find the requested resource for your browser. It is a standard response code across HTTP.

  • A/B testing

    A/B testing is a way to compare two options of a webpage to detect which one works better. It shows two options of the same page to separate groups of visitors.

  • AI Marketing

    AI Marketing is all about improving the customer’s online journey. It works by using data and AI concepts like machine learning to anticipate their next move.

  • Accessibility

    Accessibility is the design of devices, environments, products, or services to make them usable by disabled people.

  • Affiliate Marketing

    What is affiliate marketing? Affiliate marketing is a method of collecting a fee by advertising somebody’s service or product.

  • Alt Tag

    An Alt tag, or otherwise known as Alt attribute or Alt description, is a short text that serves as an alternative for an image.

  • Analytics Setup

    Google Analytics is a FREE powerful tool that shows you how people found your website and what they did when they got there.

  • Anchor Text

    Anchor Text is the clickable text which directs a visitor to another location. A visitor can usually notice blue, underlined words in website articles.

  • App Store Optimization (ASO)

    App Store Optimization is the process of optimizing mobile apps to improve their app store search rankings just like regular SEO.

  • Application Programming Interface

    An Application Programming Interface (API) is a software intermediary that helps two separate applications interact with each other.

  • Avatar

    Avatar is a graphic illustration that represents a user, player, or a character through user personalizations and are mainly used in video games and websites.

  • Average Response Time

    Average Response Time is the calculation of the amount of time needed to load the HTML doc of a site from the web server so that users can start scrolling down.


  • B2B marketing

    B2B marketing consists of selling one company’s service or product to another company. It is a transaction between two business parties.

  • B2C

    B2C (Business-to-Customer) is the term used to describe the process of selling services and products directly to customers or end-users.

  • Backend

    Backend is a popular term used in web development to denote the server side of a website. The term encompasses the storage and arrangement of data.

  • Backlink building

    Backlink building is a process aimed to get other websites to link back to your page. It plays a significant role in ranking among top search results.

  • Backlinks

    Backlinks or inbound links are HTML objects that connect to a website from outside sources. If other sites give a link to the webpage, it is a backlink.

  • Black Hat SEO

    Black hat SEO is a way to boost ranking against the guidelines of search engines. Conning search engines is likely to damage the visibility of your website.

  • Boosted Post

    Boosted posts are a kind of ad that users create on their Facebook Pages. The objective of these posts is to help companies get more attention or sales.

  • Bounce Rate

    The term bounce rate is an online marketing phrase indicating the percentage of people exiting a webpage before exploring other pages.

  • Brand Advocate

    A brand advocate is a person that uses word of mouth marketing strategy to elevate your brand who leaves positive reviews regarding products and services.

  • Brand Identity

    Great branding is all about trust, which means that when it comes to building a brand identity that people trust and really believe in, breaking promises is never an option.

  • Breadcrumbs in SEO

    Breadcrumbs SEO helps Google bots understand a website's hierarchy and lets users know their position on the platform.

  • Breakpoints

    Breakpoints in software development is a deliberate pause or stopping place in a program. It serves programmers for debugging reasons.

  • Broken Link

    A broken link or dead link, simply put, is a web link that doesn't work. This link’s content can't be accessed or found by users.


  • CRR (Client Retention Rate)

    Client retention stands for the ability of business, including a product or service, to retain its customers for a specific period.

  • CSS

    Cascading Style Sheets or CSS is a language deployed in style sheets to present the design of markup language sheets documents in HTML.

  • Cache

    A cache is a software or hardware component used to store data which enables faster access to that data by future requests.

  • Call to Action (CTA)

    Call to action, or CTA for short is a term used in marketing and sales which stands for any device designed to encourage an immediate sale or generate leads.

  • Canonical Tag

    Canonical tags indicate which version of the URL is the main version. It is helpful when a page has duplicate, near-duplicate, or similar variants.

  • Chatbot

    A chatbot is a software that can conduct a conversation with live users through auditory and textual methods for different purposes.

  • Click Fraud

    Click fraud happens when online advertisers get many clicks on their Pay-per-click ads with fraudulent intent.

  • Click Through Rate (CTR)

    CTR is a ratio of the number clicks to a particular link to the total number of users who viewed it.

  • Cloaking (page cloaking)

    Cloaking is the practice of presenting content to readers that is different from what the search engine views.

  • Competitive Market Analysis

    Competitive market analysis is a process of identifying competitors and evaluating strategies to find their strengths and weaknesses.

  • Content Management System (CMS)

    A content management system (CMS) belongs to the digital environment, and it takes on the creation and modification of content.

  • Conversion Rate

    The conversion rate is the rate of converting website visitors into leads, customers or sales.

  • Cookie

    A cookie is a piece of data transmitted from a website to a user’s browser that is stored on the user’s computer when browsing.

  • Cost per click (CPC, Pay Per Click, PPC)

    Cost-per-click or CPC is a form of bidding used in the digital marketing world, meaning that the investor pays for each time someone clicks on his ad.

  • Cross-channel marketing

    Cross-channel marketing is a tool combining various promotion techniques to communicate with customers and it allows every channel to interact with each other.

  • Crowdsourcing

    Crowdsourcing is a model involving a group of people to achieve a common purpose. The sourcing model is essential for innovation, and productivity purposes.


  • DNS

    The domain name system or DNS stores domain names and translates them into IP addresses. Users enter the domain names to access a website.

  • Dark Post

    A dark post is a tactic to advertise on social media platforms. It helps advertisers or users send ads to any group of the target audience.

  • Dark Social

    Dark social refers to social shares that have no digital reference. That is why web analytics cannot measure the source of information shared in this way.

  • Data Visualization

    Data visualization is the process of taking raw data, transforming it into graphs, charts, images and even videos that explain the numbers and allow us to gain insights from it. Data visualization changes the way we make sense of the information to create value out of it, discover new patterns and spot trends.

  • Data-Driven Marketing

    Data-driven Marketing is a set of strategies that created combinations of significant data analyses. It is fetched through customers' engagements.

  • Deep Linking

    Deep linking is a process that directs users to a specific on page location or points in the app, instead of the entire page on the website.

  • Digital Content Marketing

    Digital content marketing deals with creating high-quality material to get the attention of visitors. This strategy also works for increasing ranking, and it is not a new one.

  • Direct Message (DM)

    Direct message (DM) or personal message (PM) is a private type of conversation between at least two users on any social media platform.

  • Display Ads

    Display ads are an online method of attracting the target audience through a website, social media platforms, apps, and more.

  • Do-Follow Link

    Do-follow links allow search engines to crawl and evaluate the link for ranking. It is a way for the PageRank algorithm to acknowledge the page.

  • Domain Authority

    Domain Authority was firstly introduced by MOZ and is a score that estimates the website’s capability to rank on Search Engine Result Pages.

  • Domain Name and Hosting

    A domain name is the name of a website. Internet users type this name to the URL bar in web browsers to access the website.

  • Duplicate Content

    Duplicate content is content that appears on numerous locations both on and off your website.

  • Dynamic Content

    Dynamic content is web content that can change in reference to the interests, preferences, and behaviors of the user.


  • E-commerce Web Development

    E-commerce web development is the process of creating a website with the purpose of buying or selling of goods and services. It integrates different technologies. Some are electronic funds transfer, internet marketing, and mobile commerce.

  • Engagement Rate

    Engagement rate is the indicator of the effectiveness of your work. If the majority of your audience is liking, commenting, sharing, holding discussions about a particular post.

  • Evergreen Content (EC)

    Evergreen content is a type of content that never gets old. Relevancy of the evergreen topics is the key to EC. The name comes from plant evergreen.


  • Facebook Algorithm

    Facebook algorithm is a tool ranking all posts and deciding content that users would like to see based on their behaviors.

  • Facebook Business Manager

    FB Business Manager is an efficient tool that helps users manage their FB pages, Ads, and ad accounts effectively in one place.

  • Favicon

    A favicon is a small icon that appears in front of website names in bookmarks, history results or browsing tabs which are only 16x16 pixels in size.

  • Featured Snippet

    Featured Snippet is a summary of the answer in Google to the user’s query that appears on the very top with additional details.

  • Feed

    A news or web feed is a data format that provides users with updated content. The collection of the web feeds in one place is called aggregation.

  • Follower

    A follower on social media is the term that defines people who subscribe to some pages/persons and receive updates about them.

  • Four P's of Marketing

    Four P’s of Marketing is a fundamental component of marketing. When businesses decide what it is that they are going to Produce, how they are going to Place it, Price it and most importantly how to Promote it.

  • Frontend

    Frontend in software engineering refers to the separation of concerns between the front end or the presentation layer and back end data.


  • Google Ads

    Google Ads is an online advertising tool developed by Google. Users pay to use the service to display advertisements for their business.

  • Google Analytics

    Google Analytics tracks and informs about the traffic coming to a webpage. Presently, it is operating as a part of the Google Marketing Platform.

  • Google Maps

    Google Maps is an internet-based service, providing extensive information about the geographical locations and regions around the world.

  • Google Tag Manager (GTM)

    Google Tag Manager (GTM) is a free tool for adding or updating tags without the need to edit site code. The tags are pieces of code.

  • Google Voice Search

    Google Voice Search, also called Search by Voice, is a Google product that enables internet users to perform various search functions.

  • Gross Rating Points

    GRP is a math equation used by media planners to calculate how many consumers might have watched TV commercials.


  • HTML

    Hypertext Markup Language or HTML structures webpages and allows document creation on them. It acts like Microsoft Word for textual content.

  • HTML Sitemap

    HTML sitemap is one of the most effective strategies to distribute your links evenly throughout your website.


    Hypertext Transfer Protocol Secure or HTTPS is a safety protocol that transmits data between client and server. It is not much different than HTTP.

  • Hard Bounce

    When the email becomes permanently undeliverable, it is called a hard bounce. It may happen in case non-existing domains, typos and etc.

  • Hashtags

    Hashtags are a way of grouping discussions, conversations, photos, or anything you can post on a social network. The same way that a keyword group things together.


  • Inbound Marketing

    Inbound marketing is a structural change in the way people do business, which is fundamentally about helping people and making them happy.

  • Information Architecture

    Information Architecture is the process of creating a structure for a website or app. The central purpose is to help users navigate through the pages.

  • International SEO

    International SEO is the optimization process for international clients. As a result of successful optimization, the algorithm of Google can define which country one is targeting.


  • KPI (Key Performance Indicator)

    Key Performance Indicator (KPI ) measures how efficiently a business achieves its goals and objectives. Many companies around the world use KPI to measure performance in every aspect of the business. A key performance indicator is anything that an entrepreneur wants to measure in his business.

  • Keyword Cannibalization

    Keyword Cannibalization occurs when one keyword redirects a user to two or more pages on a website which can confuse Google search bots.

  • Keyword Density

    Keyword density is the indication of how frequent keywords appear in an article by percentage. Developers define it as a fundamental tool of SEO.

  • Keyword Relevancy

    Keyword relevancy refers to a qualitative measure of the significance of keyword segmentation. It means how relevant or crucial, particular keywords are.

  • Keyword Research and Keyword Optimization

    Keyword research is searching and selecting the combination of words that people use while doing specific searches.

  • Keyword Stuffing

    Keyword stuffing is a strategy of including keywords numerous times to manipulate the rankings. It is a part of a Black Hat SEO strategy.

  • Keyword Tag

    A keyword tag is a Meta element which is located inside the HTML file of a web page. There are eight to ten keyword phrases that these tags hold.

  • Keywords

    Keywords are a combination of words that define the content. They represent the main idea or topic of the article, blog, or page.


  • LSI (Latent Semantic Indexing)

    Latent Semantic Indexing is a mathematical equation of finding hidden relationships between words for the accuracy of information retrieval.

  • Landing Page Design

    A landing page is built for one single conversion objective. It gives online marketers valuable data from incoming traffic to the page.

  • Lazy Loading

    Lazy loading is a technique for speeding-up page-load by delaying the loading of unnecessary content that visitors will not even pay attention to.

  • Lead Generation

    Lead generation in marketing is the onset of consumer interest generation or probe into the services or products provided by the business.

  • Lead Nurturing (LN)

    Lead Nurturing is a process that takes part between buyers and sellers. It helps develop relationships between two parties at every stage of the sale process.

  • Link Farm

    Link farm on the World Wide Web is a group of websites that are all connected together with a network of interconnected hyperlinks.

  • Link Sculpting

    Link sculpting is the process of increasing the PageRank of a website by changing and manipulating the flow of link juice.

  • Linkbait

    Linkbait is the process of creating high-quality content which will get links from other websites. Those external websites will link to the content voluntarily.

  • Local Citation

    A local citation is mentioning the details of one’s business on several platforms. These details can be contact information, name of the company, location, postal code or website.

  • Local Marketing

    Local marketing, also known as neighborhood marketing is targeting consumers who live close to the physical store or restaurant.

  • Logo Design

    Logo design is the process of creating a symbol for promoting public recognition. Your logo defines your brand identity, excellenece in quality or specialization in the market.

  • Lookalike Audience

    As the name suggests, a Lookalike Audience is an automated group of social media website users who are similar to another in a certain way.


  • Market Share

    Market Share is one of the several important market analysis that you may need to undertake especially if you are comparing or contrasting the performance and position of different brands or products.

  • Meta Description

    A meta description is a piece of text containing 120-160 characters summarizing what a webpage’s content is mainly about.

  • Meta Tags

    Meta tags are bits of text used to give a structured description of a web page’s contents. They form part of the webpage source code and are invisible.

  • Mobile Optimization

    Mobile Optimization is the process of adjusting the website so that the content fits mobile devices. The need for that process is that mobile devices have smaller screens.

  • Mobile-friendly Website

    A mobile-friendly website is the selection of related web resources compatible with multiple devices, including smartphones or tablets, which have smaller screens.


  • NAP - Name, Address, Phone

    NAP stands for a name, address, and phone number. It is critical that all three match in every digital media platform currently in use.

  • Natural Links

    Natural links are links that exist organically, or they haven't been placed intentionally by website owners, webmasters, or bloggers.

  • Netiquette

    Netiquette is the short form of internet etiquette word, which stands for code of polite behavior around the internet.

  • Nofollow

    Nofollow is an attribute that can be attached to the ‘rel’ value of an HTML ‘a’ element to inform search engines to ignore the particular link.


  • Off-page SEO

    The phrase off-page SEO stands for methods that developers use for evolving websites through the search engine results page.

  • On-Page SEO

    On-page SEO is the process of optimizing webpages to get more traffic and rank higher in search engines.

  • Organic Search

    Organic search is the process of entering one or more search queries as a single string of text into the search bar of a search engine.

  • Organic Search Results

    Organic search results are the listings that are achieved by factors like keyword relevance, number of backlinks and etc.

  • Outbound Link

    If some other site links to your website, that is an outbound link. In case your website links to another website that is also an outbound link.

  • Outreach Marketing

    Outreach Marketing, sometimes also called Influencer Marketing, is a type of promotion when a company gets the help of influential people.


  • Page Authority

    Page authority is metrics to predict the ability for a specific page to rank in search engines. Page authority points start from 1 to 100 with higher scores corresponding to a greater ability to rank.

  • Page Load Speed

    Page load speed is a measure of the average amount of time it takes to load the contents of your webpage.

  • Page Template

    Page Template is standard layouts to change the design and feel of a page. Designers can use templates for single or multiple pages and sections.

  • PageRank

    PageRank, or commonly referred to as PR, was the first algorithm developed by Google’s founders at Stanford University for ranking web pages.

  • Paid Traffic

    Paid traffic is the volume of visitors who enter the website as it was advertised. Many different platforms offer paid advertising options.

  • Pay Per Click (PPC)

    PPC is introduced by Google and is a kind of digital content marketing that makes advertisers pay fees every time their ad is clicked.

  • Plugin

    A plugin is an addition to a software program that enhances its capabilities. It allows the view or customization of contents.

  • Primary Keyword

    The primary keyword is the main word or combination of words that one wants to rank on search engines.


  • QR Code

    The term QR code arose from the word Quick Response code. It is a type of matrix barcode, which is also known as a two-dimensional barcode.


  • Referral traffic

    Referral traffic is the volume of visitors that enter the website from outside sources. The source of traffic can be different.

  • Responsive Design

    Responsive design is a type of design that automatically adjusts its view to the screen of a device it is looked through.

  • Responsive Web Design

    Responsive web design is an approach to building a page that utilizes layouts and images that are flexible. The goal of responsive web design is to create web pages that can determine the screen size, resolution, and orientation of the device to adjust the layout accordingly.

  • Return on Investment (ROI)

    Return on Investment or simply RIO measures the benefit an investor will receive in relation to their investment costs.

  • Robot.txt

    Robot.txt is a text file that used to instruct search engine robots on how to crawl on pages of the websites. Webmasters use this to manipulate robots.


  • SEM - Search Engine Marketing

    Search Engine Marketing (SEM) is the practice of promoting websites on search engine result pages by paid advertising.

  • SEO - Search Engine Optimization

    Search engine optimization (SEO) is the process of fine-tuning your website content to drive quality traffic by increasing its ranking in relevant search results.

  • SEO Audit

    SEO Audit is the process of performing website analysis based on different important search engine factors in terms of organic search results.

  • SMM (Social Media Marketing)

    Social Media Marketing is one of the most popular ways to promote a business's products or services on social media platforms.

  • SSL Certificate

    SSL certificate, also known as TLS by its new name, is an encryption certificate that is designed to protect communications between parties.

  • Sandbox/Supplemental Index

    Google is believed to have another index called a supplemental index. Google sandbox doesn't allow new websites to appear in the main index right away.

  • Search Ads

    Search ads is an online marketing strategy that places advertisements on web pages which show results from search engine queries.

  • Search Engine Result Page (SERP)

    Search Engine Result Page is the listing that appears when people enter a search query. Search engine displays the results according to the keyword query.

  • Sentiment Analysis

    Sentiment analysis is an automated process that analyzes and determines the emotional tone of opinions to classify texts as negative, positive, or neutral.

  • Share of Voice

    The share of voice is the part of your market that you dominate compared to your rivals. It indicates the visibility of your brand and how much you have a say in your industry.

  • Sitemap

    A sitemap is a list of pages on a website. There are primarily three principal types of sitemaps. The first is the sitemap utilized in website planning.

  • Slider

    A slider is a graphical control component that functions to adjust the volume in a majority of software programs.

  • Social Media Ads Manager

    Social Media Ads Manager is an essential tool to run ads on social media websites such as Facebook, Instagram, LinkedIn, YouTube, Audience Network.

  • Social Media Bio

    Social Media Bio is a component of a user’s social media accounts. It is a space that organizations, marketers, and other individuals share something.

  • Soft Bounce

    A soft bounce refers to the number of emails that are denied temporarily (until the problem is fixed) by the email servers of recipients.

  • Spammer

    A spammer is someone who sends irrelevant emails in bulk, often for advertising or criminal purposes and improves his network of robots to steal more.

  • Spider (crawler, bot, robot)

    Spider (crawler, bot, robot) is an internet-based software application that primarily surfs the world wide web for indexing web content.

  • Supplemental Result

    A supplemental result is any URL located in the supplemental index of Google.  These URLs do not usually form part of Google’s search rankings.


  • TENX Marketing

    10X marketing is about achieving tenfold growth in a week, a month or a year. Usually, businesses, especially large corporations grow as little as 10% a year and call it a success.

  • Target Audience

    A target audience is a category of people with common characteristics and are the ones who are most likely to be interested in your products or services.

  • Technical SEO

    Technical SEO is a tool that assists search engine crawling and indexing the website site. It plays an essential role in the entire SEO process.

  • Title Tag

    A title tag is a list of text in the HTML of a web page that states the title of the page and should accurately describe the contents of your page.

  • Twitter Marketing

    Twitter marketing is a strategy that relies on producing, publishing and sharing content via social media networks for your target audience.


  • URL (URI)

    A Universal Resource Locator, or URL in short, is a particular type of uniform resource identifier that points to the location of a web resource.

  • UX Design

    User experience (UX) design is the process deployed by design teams to build products that offer relevant and meaningful experiences to users.

  • Unique Value Proposition

    A Unique Value Proposition (UVP) is a statement, communicating the unique contribution your company, product, or services provide to the market that is different from your competitors.

  • Url Structure Optimization

    Url structure optimization ensures a well-crafted URL that quickly describes the destination page; it tells both search engines and users about the website.

  • User Experience (UI)

    The dynamics of perception and regularly changing usage conditions makes user experience continually varying.


  • Viral Content

    Viral content is media such as an article or a video that quickly spreads across the internet or other platforms where everyone is talking about it.


  • Web Graphic Designers

    Web graphic designers are a combination of websites and graphic designers who make sure the website looks professional and aesthetically appealing.

  • White Hat SEO

    The term white hat SEO is the optimization of websites which mainly concentrate on the human audience and their experiences, rather than search engines.

  • Wireframe

    A Wireframe is a tool used to design the skeletal structure of a website and a visual model. It is sometimes called a screen blueprint or page schematic.

  • Word-of-Mouth (WOM)

    Word Of Mouth is the transfer of data via spoken communication. In marketing terms, it is the process of sharing information about a particular product.

  • WordPress Web Development

    WordPress is, by far, the most popular open source Content Management System (CMS), used by approximately 75 million websites.


  • XML sitemap

    An XML sitemap is a document created to outline the structure of a website and list all important pages.


  • Youtube Advertising

    YouTube advertising is putting commercials before and in the middle of Youtube videos for digital marketing purposes.

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