The Ultimate Digital Marketing Glossary

A

  • A 301 Redirect

    301 Redirect is a permanent redirect that takes visitors from one URL to another, without intentionally typing or clicking the latter link.

  • A 404

    A 404 is an error message displayed anytime a server fails to find the requested resource for your browser. It is a standard response code across HTTP.

  • A/B testing

    A/B testing is a way to compare two options of a webpage to detect which one works better. It shows two options of the same page to separate groups of visitors.

  • AI Marketing

    AI Marketing is all about improving the customer’s online journey. It works by using data and AI concepts like machine learning to anticipate their next move.

  • AMP

    Amp is a developer component that serves as a framework for professionals who are developing user-centric marketing media such as websites, emails, or ads.

  • Absolute URL

    Absolute URL is a URL that contains the complete address of the page and includes all the data required to lead to a particular webpage.

  • Accessibility

    Accessibility is the design of devices, environments, products, or services to make them usable by disabled people.

  • Ad Extensions

    Ad extensions are extra features for Pay-per-click ads. These additional elements can be in the form of price listing, call extension, etc.

  • Ad Rank

    Ad Rank is a term that defines the position of the given paid ad on SERP. If user sees paid ad on second page of the SERP, then ad rank of that ad is 2.

  • Advertising Networks

    Advertising networks or ad networks are companies that help advertisers who wish to promote their products connect to website owners to place ads.

  • Affiliate Marketing

    What is affiliate marketing? Affiliate marketing is a method of collecting a fee by advertising somebody’s service or product.

  • Algorithm

    An algorithm in computer science and mathematics means a finite sequence of instructions often computer compatible used to perform computations.

  • Alt Tag

    An Alt tag, or otherwise known as Alt attribute or Alt description, is a short text that serves as an alternative for an image.

  • Analytics Setup

    Google Analytics is a FREE powerful tool that shows you how people found your website and what they did when they got there.

  • Anchor Text

    Anchor Text is the clickable text which directs a visitor to another location. A visitor can usually notice blue, underlined words in website articles.

  • App Store Optimization (ASO)

    App Store Optimization is the process of optimizing mobile apps to improve their app store search rankings just like regular SEO.

  • Application Programming Interface

    An Application Programming Interface (API) is a software intermediary that helps two separate applications interact with each other.

  • Avatar

    Avatar is a graphic illustration that represents a user, player, or a character through user personalizations and are mainly used in video games and websites.

  • Average Response Time

    Average Response Time is the calculation of the amount of time needed to load the HTML doc of a site from the web server so that users can start scrolling down.

B

  • B2B marketing

    B2B marketing consists of selling one company’s service or product to another company. It is a transaction between two business parties.

  • B2C

    B2C (Business-to-Customer) is the term used to describe the process of selling services and products directly to customers or end-users.

  • Backend

    Backend is a popular term used in web development to denote the server side of a website. The term encompasses the storage and arrangement of data.

  • Backlink building

    Backlink building is a process aimed to get other websites to link back to your page. It plays a significant role in ranking among top search results.

  • Backlinks

    Backlinks or inbound links are HTML objects that connect to a website from outside sources. If other sites give a link to the webpage, it is a backlink.

  • Banner Ad

    Banner Ad is a type of online advertising with a rectangular display. It stretches across the top, bottom, and sides of the website.

  • Banner blindness

    Banner blindness refers to a phenomenon in which a visitor to a website both willingly and unwillingly ignores the banner type information on the webpage.

  • Bitly

    Bitly is a link shortener service, helping users take long URLs and switch them into tiny links that are easy to type or remember

  • Black Hat SEO

    Black hat SEO is a way to boost ranking against the guidelines of search engines. Conning search engines is likely to damage the visibility of your website.

  • Boosted Post

    Boosted posts are a kind of ad that users create on their Facebook Pages. The objective of these posts is to help companies get more attention or sales.

  • Bounce Rate

    The term bounce rate is an online marketing phrase indicating the percentage of people exiting a webpage before exploring other pages.

  • Brand Advocate

    A brand advocate is a person that uses word of mouth marketing strategy to elevate your brand who leaves positive reviews regarding products and services.

  • Brand Identity

    Brand identity is the backbone of many businesses across the globe. It always helps companies sell their products and keep their customers.

  • Breadcrumbs in SEO

    Breadcrumbs SEO helps Google bots understand a website's hierarchy and lets users know their position on the platform.

  • Breakpoints

    Breakpoints in software development is a deliberate pause or stopping place in a program. It serves programmers for debugging reasons.

  • Broken Link

    A broken link or dead link, simply put, is a web link that doesn't work. This link’s content can't be accessed or found by users.

C

  • CRO (Conversion Rate Optimization)

    CRO (Conversion Rate Optimization) is a process aiming to increase the number of visitors who complete the desired action.

  • CRR (Client Retention Rate)

    Client retention stands for the ability of business, including a product or service, to retain its customers for a specific period.

  • CSS

    Cascading Style Sheets or CSS is a language deployed in style sheets to present the design of markup language sheets documents in HTML.

  • Cache

    A cache is a software or hardware component used to store data which enables faster access to that data by future requests.

  • Call to Action (CTA)

    Call to action, or CTA for short is a term used in marketing and sales which stands for any device designed to encourage an immediate sale or generate leads.

  • Canonical Tag

    Canonical tags indicate which version of the URL is the main version. It is helpful when a page has duplicate, near-duplicate, or similar variants.

  • Chatbot

    A chatbot is a software that can conduct a conversation with live users through auditory and textual methods for different purposes.

  • Churn Rate

    Churn rate, also called attrition rate, is a measure of the number of individuals or items moving out of a collective group over a specific period of time.

  • Click Fraud

    Click fraud happens when online advertisers get many clicks on their Pay-per-click ads with fraudulent intent.

  • Click Through Rate (CTR)

    CTR is a ratio of the number clicks to a particular link to the total number of users who viewed it.

  • Clickbait

    Clickbait is a term used to describe a false advertisement which use thumbnail links to grab the attention of users and entice them to enter the link.

  • Cloaking (page cloaking)

    Cloaking is the practice of presenting content to readers that is different from what the search engine views.

  • Competition

    Competition is seen as a positive practice because it motivates companies to increase their quality. They do this by maximizing the four Ps of marketing.

  • Competitive Market Analysis

    Competitive market analysis is a process of identifying competitors and evaluating strategies to find their strengths and weaknesses.

  • Content Management System (CMS)

    A content management system (CMS) belongs to the digital environment, and it takes on the creation and modification of content.

  • Content Spinning

    Content Spinning is a method of rewriting, rephrasing and rehashing content using dedicated software. It and can help users to rewrite original artticles.

  • Conversion Rate

    A website owner has to be sure the website’s conversion rate is high and is converting most of its traffic into customers or sales.

  • Cookie

    A cookie is a piece of data transmitted from a website to a user’s browser that is stored on the user’s computer when browsing.

  • Cost per click (CPC, Pay Per Click, PPC)

    Cost-per-click or CPC is a form of bidding used in the digital marketing world, meaning that the investor pays for each time someone clicks on his ad.

  • Crawl Budget

    The term crawl budget refers to the maximum number of webpages that Google crawls on a site for a specific period of time.

  • Crawling

    Crawling bots’ working scheme is about collecting information, just like the URL of websites, tag information, Meta links, and web page contents.

  • Cross-channel marketing

    Cross-channel marketing is a tool combining various promotion techniques to communicate with customers and it allows every channel to interact with each other.

  • Crowdsourcing

    Crowdsourcing is a model involving a group of people to achieve a common purpose. The sourcing model is essential for innovation, and productivity purposes.

D

  • DNS

    The domain name system or DNS stores domain names and translates them into IP addresses. Users enter the domain names to access a website.

  • Dark Marketing

    Dark marketing, known as ghost marketing too, is the practice of showing ads to a particular group of the audience and hiding it from the general public

  • Dark Post

    A dark post is a tactic to advertise on social media platforms. It helps advertisers or users send ads to any group of the target audience.

  • Dark Social

    Dark social refers to social shares that have no digital reference. That is why web analytics cannot measure the source of information shared in this way.

  • Data Visualization

    Data visualization changes the way we make sense of the information to create value out of it, discover new patterns and spot trends.

  • Data-Driven Marketing

    Data-driven Marketing is a set of strategies that created combinations of significant data analyses. It is fetched through customers' engagements.

  • Deep Linking

    Deep linking is a process that directs users to a specific on page location or points in the app, instead of the entire page on the website.

  • Digital Content Marketing

    Digital content marketing deals with creating high-quality material to get the attention of visitors. This strategy also works for increasing ranking.

  • Direct Message (DM)

    Direct message (DM) or personal message (PM) is a private type of conversation between at least two users on any social media platform.

  • Direct traffic

    The term direct traffic refers to an instance of a user directly entering a specific webpage by pasting the URL into their browsers or by using a bookmark.

  • Directory

    A group of related sites gathered in a single list by human reviewers will be termed as a ‘web directory’ or simply "directory".

  • Disavow Links

    Disavow links are malicious links that wrongfully lead to a website. In regards to SEO, Disavow is the action of removing such harmful links.

  • Display Ads

    Display ads are an online method of attracting the target audience through a website, social media platforms, apps, and more.

  • Display URL

    To get an expanded text ad, the display URL must have the domain of a final URL plus the subdomain, and if it exists, it must have optional path fields.

  • Disqus

    Disqus is a popular third-party platform used by websites and online businesses to build an audience. It is a plug-in that works hand-in-hand with the WordPress comments section.

  • Do-Follow Link

    Do-follow links allow search engines to crawl and evaluate the link for ranking. It is a way for the PageRank algorithm to acknowledge the page.

  • Domain Authority

    Domain Authority was firstly introduced by MOZ and is a score that estimates the website’s capability to rank on Search Engine Result Pages.

  • Domain Name and Hosting

    A domain name is the name of a website. Internet users type this name to the URL bar in web browsers to access the website.

  • Domain Popularity

    Domain popularity refers to the number of incoming links or backlinks that other websites refer to a particular website and helps to determine its DA.

  • Domain Trust

    Through domain trust, websites can mirror their integrity and trustworthiness. Although an excellent tool, there is no real way to calculate the figures.

  • Doorway Page

    A Doorway page, also known as portal pages and bridge pages is an online web page that is created to manipulate search engine indexes.

  • Duplicate Content

    Duplicate content is content that appears on numerous locations both on and off your website.

  • Dwell Time

    As such, an extended dwell time shows the search query intent of the user must have been satisfied by the search result and vice versa.

  • Dynamic Content

    Dynamic content is web content that can change in reference to the interests, preferences, and behaviors of the user.

E

  • E-commerce Web Development

    E-commerce web development is the process of creating a website with the purpose of buying or selling of goods and services. It integrates different technologies. Some are electronic funds transfer, internet marketing, and mobile commerce.

  • Email Automation

    Email automation is a marketing tool and is triggered by users when they visit a website. It is an essential tool in the digital marketing industry.

  • Email Marketing

    Through the email marketing strategy, marketers can maintain their current customers and increase their potential customers.

  • Engagement Rate

    If your engagement rate is high, it means the majority of your audience is liking, commenting, sharing and holding discussions about a particular post.

  • Evergreen Content (EC)

    Evergreen content is a type of content that never gets old. Relevancy of the evergreen topics is the key to EC. The name comes from plant evergreen.

  • External Link

    An external link is a hyperlink that targets any other domain except the domain that has that link. Check out the code sample of this link below.

F

  • Facebook Algorithm

    Facebook algorithm is a tool ranking all posts and deciding content that users would like to see based on their behaviors.

  • Facebook Business Page

    A Facebook Business Page is an official account in which you can communicate with your customers and reach potential leads through social media platforms.

  • Facebook Business Manager

    FB Business Manager is an efficient tool that helps users manage their FB pages, Ads, and ad accounts effectively in one place.

  • Favicon

    A favicon is a small icon that appears in front of website names in bookmarks, history results or browsing tabs which are only 16x16 pixels in size.

  • Featured Snippet

    Featured Snippet is a summary of the answer in Google to the user’s query that appears on the very top with additional details.

  • Feed

    A news or web feed is a data format that provides users with updated content. The collection of the web feeds in one place is called aggregation.

  • File Compression

    File compression is the process of reducing the original size of a file for easy transfer. Compressing files creates free storage space to save memory.

  • Follower

    A follower on social media is the term that defines people who subscribe to some pages/persons and receive updates about them.

  • Four P's of Marketing

    The Four P's consist of the product, the place, the price as well as the promotion and is a fundamental component of marketing.

  • Frame

    HTML frame is a tool used to divide the browser window into multiple pieces. Every piece of those sections can load separate HTML docs

  • Frontend

    Frontend in software engineering refers to the separation of concerns between the front end or the presentation layer and back end data.

G

  • GCLID (Google Click Identifier)

    GCLID or Google Click Identifier is a parameter that stores information about a user’s search activity for a particular keyword and it tracks.

  • Geotagging

    Geotagging, also known as geocoding, is the practice of adding a physical location, usually latitude and longitude to a media file.

  • Geotargeting

    Geotargeting is not only a way to personalize content in accordance with the visitor’s geographic location, but it is also an efficiency boosting tool.

  • Github

    GitHub is a version- control system that allows software developers to collaborate on the same platform. Microsoft is the biggest contributor to this site.

  • Google Ads

    Google Ads is an online advertising tool developed by Google. Users pay to use the service to display advertisements for their business.

  • Google Analytics

    Google Analytics tracks and informs about the traffic coming to a webpage. Presently, it is operating as a part of the Google Marketing Platform.

  • Google Analytics Channel

    Google Analytics Channel is helpful because it helps the user to compare the performance of the various types of digital marketing.

  • Google Analytics Goals

    Google Analytics goals are the parameters in the Analytics toolbox used to determine, and quantify the number of times users perform particular actions.

  • Google Maps

    Google Maps is an internet-based service, providing extensive information about the geographical locations and regions around the world.

  • Google Search Console

    Google Search Console (GSC) is a free service developed by Google to help webmasters learn in-depth information about their websites.

  • Google Tag Manager (GTM)

    Google Tag Manager (GTM) is a free tool for adding or updating tags without the need to edit site code. The tags are pieces of code.

  • Google Trends

    Google Trends is a free web tool provided by Google, which helps users to know specific searched keywords in a particular period.

  • Google Voice Search

    Google Voice Search, also called Search by Voice, is a Google product that enables internet users to perform various search functions.

  • Google Webmaster Guidelines

    Google Webmaster guidelines are the collection of best practices webmasters can adopt to help build a website that easily crawlable and indexable by Google.

  • Gradient

    Gradient design is a method that enables a designer to mix two or three colors and create a new color and it produces a different dimension to any design.

  • Gray Hat SEO

    Gray hat SEO is the neutral ground between white hat SEO and black hat SEO. Even though it’s considered to be legal, it’s also risky.

  • Gross Rating Points

    GRP is a math equation used by media planners to calculate how many consumers might have watched TV commercials.

  • Guest Blogging

    Guest blogging is a popular SEO technique where a writer publishes a blog post on another publisher’s website, mainly for promotional services.

H

  • HEX Code

    HEX Code (Hexadecimal), is a 16-based number system that consists of 16 unique symbols. This code is used to represent data.

  • HITS Algorithm

    The HITS algorithm also computes this focused subgraph to ensure that the computation includes many, if not all, of the most influential authorities.

  • HTML

    Hypertext Markup Language or HTML structures webpages and allows document creation on them. It acts like Microsoft Word for textual content.

  • HTML Sitemap

    HTML sitemap is one of the most effective strategies to distribute your links evenly throughout your website.

  • HTTPS

    Hypertext Transfer Protocol Secure or HTTPS is a safety protocol that transmits data between client and server. It is not much different than HTTP.

  • Hard Bounce

    When the email becomes permanently undeliverable, it is called a hard bounce. It may happen in case non-existing domains, typos and etc.

  • Hashtag

    Using hashtag extends a user’s ability to reach people. So, when a user posts out a tweet or a photo with hashtags, she reaches the people that follow that tag.

  • Header Tags

    Header tags help to understand the text structure of a web page. They create an outline for an article, and the body of the content fills in the details.

  • Heading

    Heading in web content is a line of text used to inform, describe, and organize content to guide readers. It comes at the beginning of paragraphs.

  • Hidden Text

    Hidden text is the deliberate intent of hiding keywords on a webpage. Hiding text came into existence as Search Engine Optimization (SEO) emerged.

  • Hosting

    Hosting enables the websites of individuals and companies to be accessible for others through the World Wide Web.

  • Hreflang

    The Hreflang goes by the equation rel= "alternate" hreflang=" x". It helps Google identify the language used for writing the contents on specific web pages.

  • Htaccess

    Upon creation, an htacces file needs to get onto its intended directory. Typically, you’ll upload it via a file transfer protocol (FTP) program.

  • Hub Page

    A hub page is any page that plays a key navigations role where it serves as the point of access for several other detailed and related web pages.

  • Hyperlink

    Hyperlink is a link that directs users to a specific webpage on the internet. The destination point of the hyperlink can be the same page or external website.

I

  • IP Address

    The IP address helps smart devices to communicate with each other, and pinpoint the exact location of the digital device.

  • Impression

    An impression occurs when a visitor sees an advertisement on a screen. It does not require any action, such as clicking or liking.

  • In-game Advertising

    In-game advertising refers to the advertising method used in both mobile and computer video games and it is slighly different from advergaming.

  • Inbound Marketing

    Inbound marketing is a structural change in the way people do business, which is fundamentally about helping people and making them happy.

  • Index

    An index is a list of all files, In Google’s case, indexing is the process of ‘summarizing’ the contents of webpages and putting them in specific orders.

  • Indexability

    Indexability explains the search engine’s capability to include a web page to its index. It largely depends on a website’s accessibility and crawlability.

  • Information Architecture

    Information Architecture is the process of creating a structure for a website or app. The central purpose is to help users navigate through the pages.

  • Internal Link

    An internal link is a type of hyperlink which points to a web page of the same website. The benefits of such links involve many things.

  • International SEO

    International SEO is the optimization process for international clients. As a result of successful optimization, the algorithm of Google can define which country one is targeting.

J

  • JPEG

    JPEG is a file format for computer graphics and images that was developed in 1992. JPEG stands for Joint Photographic Experts Group.

  • JavaScript

    JavaScript is one of the primary computer programming languages for program developers and is considered to be an interpreted programming language.

K

  • KPI (Key Performance Indicator)

    Key Performance Indicator (KPI ) measures how efficiently a business achieves its goals. Many companies around the world use KPI to measure performance.

  • Keyword Cannibalization

    Keyword Cannibalization occurs when one keyword redirects a user to two or more pages on a website which can confuse Google search bots.

  • Keyword Density

    Keyword density is the indication of how frequent keywords appear in an article by percentage. Developers define it as a fundamental tool of SEO.

  • Keyword Difficulty

    Knowing a keyword difficulty will help to decide whether to optimize the keyword for a web page or use it in the Google Ads Campaign.

  • Keyword Relevancy

    Keyword relevancy refers to a qualitative measure of the significance of keyword segmentation. It means how relevant or crucial, particular keywords are.

  • Keyword Research

    Keyword Research is one of the core SEO tasks that focuses on determining popular phrases and words that people use to find information on the web.

  • Keyword Research and Keyword Optimization

    Keyword research is searching and selecting the combination of words that people use while doing specific searches.

  • Keyword Stuffing

    Keyword stuffing is a strategy of including keywords numerous times to manipulate the rankings. It is a part of a Black Hat SEO strategy.

  • Keyword Tag

    A keyword tag is a Meta element which is located inside the HTML file of a web page. There are eight to ten keyword phrases that these tags hold.

  • Keywords

    Keywords are a combination of words that define the content. They represent the main idea or topic of the article, blog, or page.

  • Knowledge Panel

    Knowledge panel is a small box of information that appears on top of search engine result pages when users enter a search query.

L

  • LSI (Latent Semantic Indexing)

    Latent Semantic Indexing is a mathematical equation of finding hidden relationships between words for the accuracy of information retrieval.

  • Landing Page Design

    A landing page is built for one single conversion objective. It gives online marketers valuable data from incoming traffic to the page.

  • Latent Semantic Indexing (LSI)

    Latent Semantic Indexing (LSI) is the use of algorithmic principles to enable search engines to understand the content of a web page.

  • Lazy Loading

    Lazy loading is a technique for speeding-up page-load by delaying the loading of unnecessary content that visitors will not even pay attention to.

  • Lead Generation

    Lead generation in marketing is the onset of consumer interest generation or probe into the services or products provided by the business.

  • Lead Nurturing (LN)

    Lead Nurturing is a process that takes part between buyers and sellers. It helps develop relationships between two parties at every stage of the sale process.

  • Link Farm

    Link farm on the World Wide Web is a group of websites that are all connected together with a network of interconnected hyperlinks.

  • Link Sculpting

    Link sculpting is the process of increasing the PageRank of a website by changing and manipulating the flow of link juice.

  • Linkbait

    Linkbait is the process of creating high-quality content which will get links from other websites. Those external websites will link to the content voluntarily.

  • LinkedIn Advertising

    LinkedIn Advertising is a significant B2B (business-to-business) marketing method. LinkedIn has a competitive edge with its professional user base.

  • Local Citation

    A local citation is mentioning the details of one’s business on several platforms. These details can be contact information, name of the company, location, postal code or website.

  • Local Marketing

    Local marketing, also known as neighborhood marketing, is targeting consumers who live close to the physical store or restaurant.

  • Log File Analysis

    This definition is typical for the use of Log File Analysis in Search Engine Optimization (SEO). Outside SEO, LFA has some other applications too.

  • Logo Design

    Logo design is the process of creating a symbol for promoting public recognition. Your logo defines your brand identity, excellenece in quality or specialization in the market.

  • Lookalike Audience

    As the name suggests, a Lookalike Audience is an automated group of social media website users who are similar to another in a certain way.

M

  • Made For AdSense

    Made for AdSense (MFA) is a practice of creating web pages with the sole purpose of keyword promotion, instead of quality content.

  • Malware

    The term malware refers to malicious software. It is simply any software designed with the intent of damaging other devices, and stealing personal data.

  • Manual Action

    Often Google will issue a site a manual action when the site has been hacked, has spammy free hosts or unnatural links within it.

  • Market Share

    Market share is one of the several important market analyses that you may need to undertake especially if you are comparing brand performance.

  • Martech

    Martech is a combination of Marketing and Technology. It is a collection of tools or software available to marketers in the scope of technology.

  • Meta Description

    A meta description is a piece of text containing 120-160 characters summarizing what a webpage’s content is mainly about.

  • Meta Tags

    Meta tags are bits of text used to give a structured description of a web page’s contents. They form part of the webpage source code and are invisible.

  • Metasearch Engine

    Metasearch Engine is an advanced tool that retrieves top results from various search engines and consolidates them all in a single search result.

  • Mobile Optimization

    Mobile Optimization is the process of adjusting the website so that the content fits mobile devices. The need for that process is that mobile devices have smaller screens.

  • Mobile-first Indexing

    It is, therefore, important to follow mobile-first best practices to ensure your site remains relevant and ranks high on SERP.

  • Mobile-friendly Website

    A mobile-friendly website is the selection of related web resources compatible with multiple devices, including smartphones or tablets, which have smaller screens.

N

  • NAP - Name, Address, Phone

    NAP stands for a name, address, and phone number. It is critical that all three matches in every digital media platform currently in use.

  • Native advertising

    Native advertising is the use of paid advertisements that can match the look and the feel of the media format that they appear in.

  • Natural Links

    Natural links are links that exist organically, or they haven't been placed intentionally by website owners, webmasters, or bloggers.

  • Navigation Bar

    A navigation bar can be of many types, but it has a single purpose – users’ convenience. Home-pages, web browsers, games - all use these to aid navigation.

  • Netiquette

    Netiquette is the short form of internet etiquette word, which stands for code of polite behavior around the internet.

  • Niche

    A niche market is a subset of a bigger market where a particular product is focused on. The market niche determines product characteristics.

  • NoIndex

    NoIndex is a term in web page development. It is the value of an HTML robot’s meta tag request which commands bots to avoid indexing specific web pages.

  • Nofollow

    Nofollow is an attribute that can be attached to the ‘rel’ value of an HTML ‘a’ element to inform search engines to ignore the particular link.

  • Noindex Tag

    The term Noindex tag refers to the meta tag in HTML files and is used to prevent specific webpages from appearing in search engine result pages.

O

  • Off-page SEO

    The phrase off-page SEO stands for methods that developers use for evolving websites through the search engine results page.

  • On-Page SEO

    On-page SEO is the process of optimizing webpages to get more traffic and rank higher in search engines.

  • Organic Link

    An organic link is a link to a website from external sources which the site owner did not ask or pay for it and it shows the link as a credible source.

  • Organic Search

    Organic search is the process of entering one or more search queries as a single string of text into the search bar of a search engine.

  • Organic Search Results

    Organic search results are the listings that are achieved by factors like keyword relevance, number of backlinks and etc.

  • Outbound Link

    If some other site links to your website, that is an outbound link. In case your website links to another website that is also an outbound link.

  • Outreach Marketing

    Outreach Marketing, sometimes also called Influencer Marketing, is a type of promotion when a company gets the help of influential people.

P

  • Page Authority

    Page authority is metrics to predict the ability for a page to rank in search engines with higher scores corresponding to a greater ability to rank.

  • Page Load Speed

    Page load speed is a measure of the average amount of time it takes to load the contents of your webpage.

  • Page Speed

    When users consider the bounce rates, crawling, user, and overall conversion rates, they will notice that page speed plays a huge role in SEO optimization.

  • Page Template

    Page Template is standard layouts to change the design and feel of a page. Designers can use templates for single or multiple pages and sections.

  • Page Title

    A page title or also known as a title tag appears on the top of a browser window or SERPs and is a short description of the webpage at hand.

  • PageRank

    PageRank, or commonly referred to as PR, was the first algorithm developed by Google’s founders at Stanford University for ranking web pages.

  • Paid Traffic

    Paid traffic is the volume of visitors who enter the website as it was advertised. Many different platforms offer paid advertising options.

  • Pay Per Click (PPC)

    PPC is introduced by Google and is a kind of digital content marketing that makes advertisers pay fees every time their ad is clicked.

  • Plugin

    A plugin is an addition to a software program that enhances its capabilities. It allows the view or customization of contents.

  • Primary Keyword

    The primary keyword is the main word or combination of words that one wants to rank on search engines.

  • Private Label Rights

    Private Label Rights refers to a license that allows the author to sell a significant part or all of the intellectual property rights to the workplace.

Q

  • QDF

    QDF, also known as “Quicken data file,” are files that have specific extensions like “.qdf” that can usually be launched using dedicated applications.

  • QR Code

    The term QR code arose from the word Quick Response code. It is a type of matrix barcode, which is also known as a two-dimensional barcode.

  • Quality Score

    It is evident that the quality score index has a direct effect on the success of developers in using Bing Ads and Google Ads.

R

  • R - 302 Redirect

    The key difference between 301 and 302 redirect is their availability time. As already mentioned, 302 is for the cases when the move is only temporarily.

  • RGB Color Model

    RGB Color Model is a method of representation of colors in electronic devices such as televisions and PC monitors. RGB stands for red, green, and blue.

  • Real-time marketing

    Real-time marketing is a method of advertising which involves the promotion of products or services focused primarily on current events.

  • Really Simple Syndication

    Really Simple Syndication is a kind of data format in which website updates are provided to users. It employs XML language to restructure website info.

  • Reciprocal Links

    Reciprocal link is a type of agreement between any two webmasters which allows them to connect through a hyperlink set up on their respective websites.

  • Redirect

    The term redirect in web development refers to a page that automatically sends a visitor to other webpages like related articles or sections of articles.

  • Referral traffic

    Referral traffic is the volume of visitors that enter the website from outside sources. The source of traffic can be different.

  • Referrer

    A referrer is a URL data which identifies the webpage’s address. In other words, the HTTP referrer is a web link that leads users to specific web pages.

  • Responsive Design

    Responsive design is a type of design that automatically adjusts its view to the screen of a device it is looked through.

  • Responsive Web Design

    Responsive web design is an approach to building a page that uses layouts and images that are flexible to naturally fit different screen resolutions.

  • Return on Investment (ROI)

    Return on Investment or simply RIO measures the benefit an investor will receive in relation to their investment costs.

  • Rich Snippet

    Rich snippet is representing a new snippet type and the term applies Google algorithms that highlight structured data that is embedded in web pages.

  • Robot.txt

    Robot.txt is a text file that used to instruct search engine robots on how to crawl on pages of the websites. Webmasters use this to manipulate robots.

S

  • SEM - Search Engine Marketing

    Search Engine Marketing (SEM) is the practice of promoting websites on search engine result pages by paid advertising.

  • SEO - Search Engine Optimization

    Search engine optimization (SEO) is the process of fine-tuning your website content to drive quality traffic by increasing its ranking in search results.

  • SEO Audit

    SEO Audit is the process of performing website analysis based on different important search engine factors in terms of organic search results.

  • SMM (Social Media Marketing)

    Social Media Marketing is one of the most popular ways to promote a business's products or services on social media platforms.

  • SSL Certificate

    SSL certificate, also known as TLS by its new name, is an encryption certificate that is designed to protect communications between parties.

  • Sandbox/Supplemental Index

    Google is believed to have another index called a supplemental index. Google sandbox doesn't allow new websites to appear in the main index right away.

  • Schema markup

    Schema markup is a new form of optimization which gives search engines information about a particular webpage and is a crucial aspect of modern SEO.

  • Screaming Frog

    Screaming frogs have many more advantages. When used correctly, it is a powerful tool that can help websites to gain the exposure it needs.

  • Search Ads

    Search ads is an online marketing strategy that places advertisements on web pages which show results from search engine queries.

  • Search Engine Result Page (SERP)

    Search Engine Result Page is the listing that appears when people enter a search query. Search engine displays the results according to the keyword query.

  • Search Traffic

    Search traffic is the term used to describe the total amount of web traffic coming to a website from the Search Engine Result Pages.

  • Search Volume

    Search volume is one of the significant metrics used by businesses to build their brand presence and optimize their website to gain exposure.

  • Sentiment Analysis

    Sentiment analysis is an automated process that analyzes and determines the emotional tone of opinions to classify texts as negative, positive, or neutral.

  • Server-side scripting

    Server-side scripting is a proficiency that is in use by web developers to make response systems that can be altered to the individual needs of users.

  • Share of Voice

    The share of voice is the part of your market that you dominate and indicates the visibility of your brand and how much you have a say in your industry.

  • Sitelink

    Sitelink is a hyperlink that appears on particular google listings and consists of various subpages of websites. They help users navigate easily on SERP

  • Sitemap

    A sitemap is a list of pages on a website. There are primarily three principal types of sitemaps. The first is the sitemap utilized in website planning.

  • Slider

    A slider is a graphical control component that functions to adjust the volume in a majority of software programs.

  • Social Media Ads Manager

    Social Media Ads Manager is an essential tool to run ads on social media websites such as Facebook, Instagram, LinkedIn, YouTube, Audience Network.

  • Social Media Bio

    Social Media Bio is a component of a user’s social media accounts. It is a space that organizations, marketers, and other individuals share something.

  • Social Media ROI

    Social media ROI is a measurement factor that defines the efficiency of social media marketing campaigns based on earnings.

  • Soft Bounce

    A soft bounce refers to the number of emails that are denied temporarily (until the problem is fixed) by the email servers of recipients.

  • Spam Score

    Moz, the creators of the spam score, used 27 similar features identified among millions of penalized or banned sites to develop the score.

  • Spammer

    A spammer is someone who sends irrelevant emails in bulk, often for advertising or criminal purposes and improves his network of robots to steal more.

  • Spider (crawler, bot, robot)

    Spider (crawler, bot, robot) is an internet-based software application that primarily surfs the world wide web for indexing web content.

  • Split Testing

    Split testing, also known as multivariate testing, is a systematic way of conducting controlled, random experiments to improve website metrics

  • Supplemental Result

    A supplemental result is any URL located in the supplemental index of Google.  These URLs do not usually form part of Google’s search rankings.

T

  • TENX Marketing

    People with a TENX marketing strategy should make their sales, profit, customer satisfaction level or other factors go through the roof.

  • Target Audience

    A target audience is a category of people with common characteristics and are the ones who are most likely to be interested in your products or services.

  • Taxonomy

    Taxonomy is a scientific term that implies organizing objects into categories. The term entered technology from life-sciences

  • Technical SEO

    Technical SEO is a tool that assists search engine crawling and indexing the website site. It plays an essential role in the entire SEO process.

  • Title Tag

    A title tag is a list of text in the HTML of a web page that states the title of the page and should accurately describe the contents of your page.

  • Traffic

    Web traffic represents how many ‘visits’ a website gets and it is useful parameter to measure how effective a webpage/site has been.

  • Traffic Generation

    Traffic generation means increasing a group of users who visit websites on the Internet, and it is vital for the long term profitability of the businesses.

  • Twitter Marketing

    Twitter marketing is a strategy that relies on producing, publishing and sharing content via social media networks for your target audience.

U

  • URL (URI)

    A Universal Resource Locator, or URL in short, is a particular type of uniform resource identifier that points to the location of a web resource.

  • URL Parameter

    URL is a unique address of every website on the internet. URL parameter is added to the end of the parameter to record data in real-time.

  • UTM Parameters

    UTM parameters are the tags that marketers add to their URL links. Once it's clicked, those tags are sent back to Google Analytics for a tracking process.

  • UX Design

    User experience (UX) design is the process deployed by design teams to build products that offer relevant and meaningful experiences to users.

  • Unique Value Proposition

    Demonstrating your Unique Value Proposition is a great marketing tactic and will surely boost your sales and the number of customers visiting your store.

  • Url Structure Optimization

    Url structure optimization ensures a well-crafted URL that quickly describes the destination page; it tells both search engines and users about the website.

  • User Experience (UI)

    The dynamics of perception and regularly changing usage conditions makes user experience continually varying.

  • User Generated Content

    User Generated Content is a kind of content which users produce themselves. It can be videos, images, blog posts, pictures, testimonials, and tweets.

V

  • Vector Image

    A vector image is a term used to describe computer graphics images, which are defined in regards to 2D points which are connected via curves and lines.

  • Viral Content

    Viral content is media such as an article or a video that quickly spreads across the internet or other platforms where everyone is talking about it.

  • Virtual Private Server

    A Virtual Private Server is a kind of server that shares the resources of the hardware and software with other types of the system.

W

  • WYSIWYG

    The abbreviation WYSIWYG stands for “what you see is what you get,” and it is a term used in computing to describe the process of editing content.

  • Web Graphic Designers

    Web graphic designers are a combination of websites and graphic designers who make sure the website looks professional and aesthetically appealing.

  • Web Site Traffic

    Web Site Traffic is the term used to describe the amount of data that is received and sent by visitors on any given website.

  • Webmaster Tools

    Webmaster Tools is a simple and easy software mechanism that allows providing data and arrangement control of the website on Google.

  • White Hat SEO

    The term white hat SEO is the optimization of websites which mainly concentrate on the human audience and their experiences, rather than search engines.

  • Wireframe

    A Wireframe is a tool used to design the skeletal structure of a website and a visual model. It is sometimes called a screen blueprint or page schematic.

  • Word-of-Mouth (WOM)

    Word Of Mouth is the transfer of data via spoken communication. In marketing terms, it is the process of sharing information about a particular product.

  • WordPress Web Development

    Wordpress web development is the process of creating websites and controlling it with the Wordpress content management system.

X

  • XML sitemap

    An XML sitemap is a document created to outline the structure of a website and list all important pages.

Y

  • Youtube Advertising

    YouTube advertising is putting commercials before or in the middle of Youtube videos for digital marketing purposes.YouTubers frequently use this matter.

Latest Blog Posts

Best advices for your business.

Ignite Your Business With Webzool

We have developed search strategies for leading brands to small and medium sized businesses across many industries in the US and worldwide.