Glossary keyword - CRO (Conversion Rate Optimization)

CRO (Conversion Rate Optimization)

CRO(Conversion Rate Optimization) is a process aiming to increase the number of visitors who complete the desired action. 

Conversion is a term for people who takes site action. This action can be in the form of purchase, sign up, filling a form, subscription, etc. The conversion rate indicates the percentage of all traffic that takes this action. Website owners calculate it by dividing the number of successful visitors to the number of visitors. Finally, the optimization process happens when website owners make an effort to increase this rate. In general, this process tries to understand users, why they visit the website, which device they use, or what stops them from completing the desired task. Optimization process includes the analysis and improvement of the homepage, blog, pricing page, etc. 

Ways of CRO

There are several issues that website owners need to check to have a higher conversion rate. Most visitors land to the homepage and form their first impressions. The probability of conversion will increase if the website includes an offer or live chat. Plus, navigating the visitors to other pages, such as product information, will also be helpful.

Another optimization tactic is improving the pricing page. Usually, this page is the destination where most visitors quit as they see prices exceeding their willingness to pay. However, the pricing page can be improved so that visitors turn to leads. For instance, breaking down the pricing to per month, per week will show smaller numbers. Besides, highlighting the product features immediately under the price will allow users to make better decisions with price-value analysis. Blogs also help with the CRO (Conversion Rate Optimization) process. They include the necessary information to evaluate the offer and help visitors to see the real value of the products. Plus, they can include catchy Call-to-Action to invite users to sign up to get more information or insert their email addresses. 

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