Duplicate Content

Duplicate content is a copy of your content that is available on numerous locations both on and off your site. We can say that it exists on a different URL and on some occasions even on a different domain. And it is worth mentioning the term technical implementation. It is another reason for duplicate contents alongside accidents. For instance, it could be horrible for your site to be available on both www and non-www. It is the same result if it is available on both HTTPS and HTTP. Fair to say, you can see duplicate content everywhere.

However, it is a confusing topic for a lot of people. They confuse duplicate content with copied content and thin content. Having used the same text over and over again in your article is also duplicate content. It is almost unavoidable. But search engines in the biggest companies like Google always make a distinction between these three types of content. And it is significant for determining rankings. 

If you take an existing text and copy it to your site as it is, there will be trouble. Because even if you change some words of it and modify the content, it still will not help. Searching engines will immediately detect this, and your text will lose its credibility. And having copied contents will not only affect the reputation of your site. It will also affect web development because substances increase the visibility of the website.

We should also mention that Google is doing an excellent job of detecting and handling duplicate content. That is why you should have creative writing skills in the first place. Google and search engines almost always focus on quality. So instead of copying and reusing the same texts, focus on developing ideas and creating content around them. That will work out better. 

Contact Us for Free Consultation

Want to increase your organic traffic?

We have developed search strategies for leading brands to small and medium sized businesses across many industries in the US and worldwide.