Glossary keyword - Dynamic Content

Dynamic Content

Dynamic content is web content that can change in reference to the interests, preferences, and behaviors of the user. It is generated as soon as the user requests a page, and can also be referred to email content. It can be personalized and adapted according to the data there is about the user and the time of access. The goal is to deliver a satisfying and engaging experience for the visitors online. DC is powered by scripts and apps and works with static content. One standard example of dynamic content would be the HTML content on a landing page or the inbox page of an email that can alter to display information based on previous interactions or location. The process of a user’s name is taken from the database and inserted through HTML is another example of DC. 

Static content vs. dynamic content

Before dynamic content became the norm, there was static content. The reason for this was static content was easier to implement than dynamic ones. But static content cannot be personalized and can result in the drop in performance of the website. Even though dynamic content is harder to set up, it has the upper hand when it comes to content. It makes web pages more user-friendly. It helps add to KPIs such as return visits, bounce rates, etc. There is seamlessness that does not mess up the page layouts. Once the content has been applied, and the web page or content is live, there is no more need to attend to it. 3rd party software can be used to swiftly set up dynamic text without the time-consuming effort to create it from scratch.

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