Glossary keyword - Meta Tags

Meta Tags

Meta tags are bits of text used to give a structured description of a web page’s contents. They form part of the webpage source code and are invisible. Usually, meta tags are used in XHTML and HTML documents to metadata about a web page. They can either be used to specify keywords, page descriptions. Or any other information not initially included in the head section of a page. There are tags on say blog posts that tell what the article is about. Primarily, the difference between these tags and the meta tags is their location. Mega tags can only be found in HTML.

Influence on SEO

Usually, meta tags are situated in the page head header. As such, they are only assessable and seen only by search engine bots. Of course, if you have the technical know-how, you can also see them in your website’s source code. The meta here means metadata. This is the sort of data that gives information about the different resources your page consists of. Meta tags are useful for search engine optimization and rankings. However, this use has gradually decreased. Four main types of meta tags exist, which are worth knowing.

Types of Meta tags

These four meta tags are namely title tag, meta robot attribute, meta description attribute, and meta keywords attribute. The title tag is the display text on the top of your browser tab. To search engines, this text is the ‘title’ of your page. Meta robots attribute indicates to search engine robots (crawlers) what to do with a particular web page. The meta description attribute is a brief text that describes your page. It is usually displayed below the title of the page in search results. Meta keywords attribute is a series of relevant keywords that sum up what the page is about.

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