Glossary keyword - Page Title

Page Title

A page title or also known as a title tag appears on the top of a browser window or search engine results page (SERP). It is a short description of the webpage at hand. 

Page titles are an essential part of a well-optimized (SEO) page. Title tags should have the page keyword included in the page title. In theory, there are character limits in a page title, but it is advised to keep the characters fewer than 70. The reason for this is, 70 is the most optimal length title Google SERP can show. To find a page title tag, users have to look at the <title> element in the page HTML

Why page titles are important

Page titles are a big deal because, through page titles, search engines can know the nature of a web page and what it is about. Also, it is the first thing visitors see when they visit a website. There are three main places page titles are used; web browsers, social networks, and search engine results page (SERP). It is crucial to have a page title that is located at the top of a web browser. Because it acts as a placeholder for users that have many tabs open on their browser. 

When it comes down to SERPs, page titles also hold a well-deserved place. As mentioned above, it is not only about the ranking in SERPs, but also the first contact with the website visitors and developers. Sometimes a lousy page title can fail a website’s success regardless of the website’s ranking. Social networks also use page titles to determine what they are displaying when users share the page.

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