Search Engine Marketing

SEM or Search Engine Marketing is a type of digital marketing that is based on advertising websites via raising their visibility in search engine results webpages mainly through pay-per-click advertising. Nearly half of the digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO. Search engine marketing or SEM may include one or more of the following components. Firstly, there is search engine optimization also known as SEO. SEO is the practice of applying techniques to maximize your ranking in natural or organic search results. Organic search results are the results that were not paid for and appear because the webpage is quite well optimized. Those results mainly appear when a person searches a word or a phrase that is relevant to your webpage. These words or phrases are mainly called keywords. What is pay-per-click advertising? Then we have got Pay-Per-Click or PPC advertising which is also a big part of search engine marketing. To put some ads on Google, you need to open Google Adwords account and select which webpages you want to promote. You also choose keywords which are relevant to your webpage. In this case, when people search for a particular keyword, your site will rank on the top three, and they are probably going to click on them. If someone clicks on your Google ad, Google charges you a certain amount of money for the click. How effective is Google Adwords? The effectiveness of your ads highly depends on your Google Adwords campaign and the way you manage it. You need to analyze specific keywords that people are continually searching for. Pick the ones that you think are related to your business. You can add those keywords to your Googe Adwords, so when people search for it, your add will appear to them instantly. What happens when they click on my ad? When people click on your ad, it should take them to your landing page. It is crucial that you create a separate landing page for each of your keywords. These landing pages have to be relevant to your ad and offer the same thing you Ad has offered them. Remember that you should never set your home page as your landing page. Because home pages usually contain a piece of general information about your business. However, you want to get as specific as possible when it comes to landing pages. As long as someone has “landed” on your page, it is the job of the landing page to convert that person into a customer and make a sale. Your landing page has to give general information about who you are, what you do, how can people benefit from your business and what to do next. It is vital that you lead the customers where they supposed to go; otherwise, you may lose them. When a person comes to your site and does not know what to do next, she will probably exit your site right away and look for other websites for an answer. Look for ways to improve the traffic to your site. Then try to increase the conversion rates of those visitors, and you will know exactly what it takes to make your search engine marketing program successful.

Want to increase your organic traffic?

We have developed search strategies for leading brands to small and medium sized businesses across many industries in the US and worldwide.