Unique Value Proposition

A unique value proposition is a statement, communicating the unique contribution your company, product or services provide to the market that is different from your competitors. Your business’s unique value proposition is the basis of every message you are sending out. If you own the only shoe repair service in town, your gigantic unique value proposition may be that you are the only shoe repair in the city. It is enough to hang up a shoe and have somebody come to you. However, if there are 15 shoe repair shops, you need to be one that stands out in the crowd somehow. Identifying your unique proposition value is not an easy task because it is not just valuable; it’s about being unique. What can you bring to the table that others do not or cannot or are not willing to bring? How does someone know that you are good at what you do Contrary to popular belief, it is not about being better, faster or cheaper. The unique value proposition is about being the best, fastest and cheapest. The companies should no longer think about what they do and focus on why people choose them. In e-commerce, there are a lot of unique value propositions such as return policies, in-stock status, cost of shipping, transaction security, the speed of delivery, low price guarantees and so on. All these things have to be optimized, so customers think that what the company is doing everything the best way possible, so they don’t turn and look for the alternatives. Every company should have its unique value proposition and determining yours might take a little bit of time. If you are not aware of your unique value proposition, you might want to ask your customers and see what they think. Ask them about why they chose you over someone else, so maybe you would collect a lot of information about how people view your business from the outside. Once you have successfully found your unique value proposition, it is time to show it to everyone. Show people that the particular thing in your business is the best one available to them, whether it is your product, your prices or your customer service. Demonstrating your UVP is a great marketing tactic and will surely boost your sales and the number of customers visiting your store. You do not have to rebrand your unique value proposition necessarily, however it has to evident from your social media or website. A unique value proposition is one of the most important conversion factors, but most of the companies do not do anything about it. This might mean that you will have a better shot at writing your unique value proposition because the competition is not at the maximum level. If you create a fantastic UVP, you will never have a hard time converting visitors into leads or sales. It is also essential to remember what your unique value proposition is and is not. Your UVP is NOT your slogan or your positioning statement such as “Number #1 in Repair Services.” Your unique value proposition is how your product or services solve people’s problems, what benefits the consumers can expect, and why should people choose you over the others.

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