SEO

The Beginners Guide to Rising to the Top Search Results of Google [Updated 2020]

03.17.2019

Rising to the top search results of Google is an excellent opportunity for small to mid-sized businesses to grow and maximize their profits.

Aziz Hamidov

Content Manager

7 min read

top search results of Google

Rising to the top search results of Google is an excellent opportunity for small to mid-sized businesses to grow and maximize their profits. Therefore, we are going over the secrets to maximizing your company website’s Google Search Ranking. You might ask yourself, why specifically Google? There are also other search engines on the web like Bing or Yahoo. 

The thing is, Google is the most used search engine website in the world, and no other search engine websites come close to it. If we picked ten random people from all around the world and asked them about their search engine preferences, at least eight would select Google over the others. Therefore, it is essential to stay on top search results of Google rather than others.

Google is number one; it is the one that people often go to when they have a question, and they look through the internet for an answer. It has become a part of our daily lives, and the verb “searching” is sometimes substituted with a new verb “googling.” This is why companies should focus on Google if they want to show their online presence to a maximum number of internet users and rise to Google's top search results.

 

What is SEO?

 

SEO is short for Search Engine Optimization. It is a process of optimizing a website to rank higher in Organic Search Results. It might sound confusing at first, but in reality, it isn’t, and I will show you why. Organic Search Results are the type of results that were not paid to appear on the top of the list. You might often see one or several Google results looking on the very top, and there is a little section where it says “Ad.” The owners of the company paid Google money, so their results would pop up first.

This is a useful method for companies with a large budget to spare on marketing strategies. What we will be showing you is how to rank higher in organic search results. Organic means it is not paid. If your company website is excellent, it has its optimized mobile versions, original articles, fast load times, very high uptimes, etc. It might appear on top search results of Google.

 

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How do I start Optimizing Search Engine Results?

The first thing you should do is optimize your website itself to help it perform well in the top search rankings and appear higher on the search results — your speed and load times matter. Google will penalize your site in its rankings for slower load times. You should consider this when choosing a web hosting by ensuring that your hosting has plenty of uptime.

If your website goes down often, then Google will find your website unreliable and penalize you for hurting your rankings. Bandwidth also plays a crucial role when it comes to the speed of your website. If traffic increases and users cannot load a webpage because you have not purchased plenty of bandwidth, you may be penalized for that again.

Mobile Versions

A lot of people these days browse the web on their phones instead of computers or laptops. You should keep that in mind and optimize your website for smartphones. Otherwise, while some people will be able to use your site behind a PC, it will be useless on mobile phones, which will directly affect your ranking on Google Search Results. Take this into account in every element of your site’s design. From your home page to landing pages - everything has to be optimized for mobile.

 

Consider using HTTPS

 

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HTTPS is another factor that Google Search Engine takes into account when ranking your website. You should still use HTTPS even if you are not selling anything. HTTPS is encrypting information before sending it, and that is why it is playing a crucial role when it comes to security. You might think that you are not engaged in sales, and people are not providing you logins and passwords, so secure sites might not matter. But the thing is you do not have to be in e-commerce to use that. However, just having a secure website gives you an immediate boost in search results.

 

Connect Social Media To Your Website

 

Try to put a significant amount of time and attention to social media. The most professional ones are Facebook, Twitter, and Linkedin. You must have seen small Facebook or Twitter icons at the bottom of the page on different websites. When users click on them, these icons take them directly to a page on any of these social networking websites. That way people can share your content. The more people can share your content, the more Google finds you relevant and puts you in the top ten of the Google Search Results.

 

Keywords and How To Use Them

 

A keyword is one of the most significant pieces of the digital marketing puzzle overall. Knowing your keywords, and knowing where and how to use them is how you influence your SEO ranking the most. To start you need to make a list of topics that are relevant to your business and your intended audience.

For example, if you are repairing broken smartphones, you might think that terms such as 'phones,' 'fix,' 'repair,' 'cracked screen,' and 'iPhone' are relevant keywords. Those are good head terms; they are universal, broad, and good at describing the industry in which you are providing services.

However, the trick is to start to get specific. When you get specific, you end up with what is called long-tail keywords. Think of it as a problem that you want your potential customers to bring that you can then resolve. Instead of merely saying “screen repair,” you may want to think from a perspective of a potential customer and what they want. Think of how they would be looking for screen repair services. They may search for “iPhone 7 plus screen repair near me.”

Do your research on these keywords and see what else comes up. Google will suggest alternative searches above and below the search box depending on which keywords you use. Sometimes the presentation is a little bit different, but they will always be there. Also, observe the user intent.

What that means is that see what problems people are having and which ones you can attempt to solve. The more problems you can settle for your ideal clients, the better you are going to be. You can also scope out the competition keywords. Some tools will do this for you. They are usually paid tools, so you would have to purchase a membership in order to use them. But that is something that you can do all by yourself. You don’t have to necessarily pay third parties to rise to the top search results of Google unless you want the professionals to help you along the way.

 

The Right Content

 

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Now we have the webpage itself optimized, we want to make sure that content also gets the same treatment. First of all, know that you are writing for your audience. Going back one more time, think of the main questions your target audience is asking. Let those keywords be your guide.

If you phrase them as a question, it would be easy for you to determine what your authoritative answer is. You don’t always have to do it as a question, but think of what people are going to be searching for. Think of the problems they are looking for you to resolve.

The word count does matter. Put exact and relative keywords inside your content, especially the first paragraph. Try to come up with at least 1000 words per article, but never sacrifice the quality of your content. Most companies need high-quality materials so they can compete appear on top search results.

 

Conclusion

I hope this guide has given you some information about the ways of dealing with SEO and appearing on top search results. Remember that optimizing your website in numerous ways, researching the demands of customers, and putting the right quality content is the key to rising higher to the top search results of Google. Once everything is done correctly, the traffic to your site will skyrocket, your business will boom, and all the hard work will be paid off.

Rising to the top search results of Google is highly essential for your business. If you need professional assistance, don't hesitate to contact us. We are well equipped to help you rank on top and ensure that your conversion rate rises. Are you a new business who needs help and guidance on how to rank on Google? Don't worry.

We have SEO consulting experts who will give you all the details on how to make your brand more visible. In the end, we ensure that your business goals come to fruition. Check our services or contact us right now by leaving a message or call. Our team is ever ready to assist you.