Ding-Dong! It is time to discuss the essence of all SEO strategies, which is keyword optimization. Keywords are the backbones of content creation and web design. They are the signs which lead users to your website. Besides, they convey the main focus of the site to the search engine algorithm. In detail, SEO keywords reflect what your business is all about. If you do not sprinkle them to the articles, headlines, URLs, or images, your website will be hidden among so many competitors. SEO keywords optimization process is rewarding; it brings your site to top search results. However, it benefits only when you utilize it correctly. Hence, in this article, I will share the ten most essential tips to optimize your web page with the help of keywords. 

1.Mapping SEO Keywords

Sometimes when people search, they have a clear idea about their needs and wants. However, in most cases, people do not know what they are looking for. This example indicates that customers can be in different stages before purchasing a good or service. Hence, the SEO keywords optimization process should consider each step of the buying journey. The main target should be catching the attention of all people who might have an interest in the website. This SEO strategy can be most applicable to your business if you offer a product or provide a service. 

Stages of Decision Making

As mentioned, there are different stages before people make a decision. Let’s start with the Awareness stage. At this point, people try to find a solution to their problems. Rather than buying, they try to form an idea. They have no clue about what they want or what can be a solution. Therefore, an SEO expert should target exact and LSI keywords that include “how-to” or “what” type of questions. The reason is that people will use these questions to find an answer. Besides, the content creation team should add as many details as possible in materials with these keywords. Only in this way, the content will be valuable to the user. 

Another stage is Consideration. At this point, visitors have some choices in their minds. But, they still try to decide which one to select. Hence, the goal in this stage is convincing them to evaluate your option more favorably than others. You should build trust to persuade them. Therefore, you can use the advantages or principal value of your business in SEO keywords. Specialists can use “Fastest delivery” or “Services at affordable prices” as their keywords for users in the Consideration stage.

Lastly, there is the Decision-making stage. Users have a clear intent of purchasing in this stage. Therefore, one should include keywords like “buy now” or “order” while optimizing the website. Besides, discounts or promotions can be joined to the keywords. For instance, you can use “ buy now to get a 20% discount”. You have the highest probability of turning a visitor into a sales lead at this point. 

2. Keeping Organized

seo keywords

Keeping track of every effort on SEO keywords for the website can be challenging. One should consider each section of the site, including subheadings and meta titles. Therefore, having a checklist is essential to monitor the search engine optimization processes. Having an organized workflow makes the SEO keywords optimization process much more manageable. Your list can include several elements:

- Categorizing the keywords based on topics and conversion rates
- Join the web pages with the targeted keywords, volumes of search or difficulty score
- Find some long-tail keywords based and use branded terms
- Use Google Analytics to find out what your potential customers use in their searches

Those are some of the examples of points that you can include in your checklist. Keeping the processes organized will increase the effectiveness of the tasks done. 

3. Keywords for Mobile Search

Website owners usually ignore mobile searches. They direct their entire focus toward desktop searches. However, more than 60% of the searches are done via mobile devices. Hence, a successful SEO strategy should consider mobile SEO, too. 

When people use mobile devices, their searching behavior can change. There are usually two most used versions of the search engine. In the first one, people with mobiles use short keywords. As writing on a small screen is less convenient than a PC keyboard, users express their intents in 2-3 SEO keywords. However, there is a trend that goes against this behavior. Nowadays, voice searches have become more common. When people use voice search on a mobile device, they tend to use long-tail keywords. For instance, they can use “where is the closest open supermarket?”. Typically, users do not write such long sentences. However, voice search avoids writing inconveniences. Therefore, people tend to enjoy its possibilities.

If you want to choose the right SEO keywords for the website, you should give equal importance to both behaviors. Besides, mobile users like to make geo-searches, too. Location-based search is more convenient as users find the most accessible option. If you have a land-based shop or business, you should include keywords like “near me” or “nearby.” Also, having Name-Address-Phone number information on business directories or optimizing Google My Business page will make your business more visible. 

4. Keyword Audit

seo keywords

One creates a keyword list based on an initial understanding of business and industry. By the time the trends change in the sector. What was relevant months ago becomes irrelevant. Hence, one needs to periodically review- or audit- the keyword list. As you add new products and discontinue others, you need to update the contents. Creating a checklist helps you to get new SEO keywords and effectively organize the workflow. However, sometimes you may forget the list and stop evolving it. If you face a similar issue, you might need a perspective of the third party. These third-party tools, like Ahrefs, Moz, or SEMrush, will check your work. They focus on on-page and off-page SEO, together with mobile-friendliness. These tools are useful in detecting weaknesses and exploit opportunities. 

Auditors do not only check the exact and LSI keywords. They also find broken links or any errors in the webpages. Then, they make some recommendations to optimize the website. Besides, let me offer you another solution. If you outsource an SEO company, like Webzool, they will do auditing, too. Auditing will come as a part of the SEO package, and you will not pay extra money to third-party tools. 

5. Follow Keyword Trends

A trend usually leads to a considerable increase in organic SEO traffic if you know how to utilize it. By trend, we mean the words that people use extensively for some period. Even better, if you use the trendy ideas in SEO keywords before anyone else, you will beat the competition. There are some research tools for keyword optimization which identify the trending words of the period. For instance, Google Correlate is one of the tools which gives access to seasonal trends. All you need to do is analyzing the trend list and find the relevant words to your business. If you use them right, they will give a new view of your business. Then, insert them in your contents, headings, or titles to attract a high volume of traffic. 

Using trends in your keyword list is an effective strategy. They attract users for some time. However, it is a short-term solution for SEO keywords optimization. After some period, these keywords will be outdated and lose their power. For long term benefits, you should invest in content creation. Only creative and helpful materials will attract users for a long time. Besides, the Google search engine will put your website among the top search results if you share blogs periodically. Such a blog section reflects your care toward users.

6.Long-Tail Keywords

Voice-activated devices become more and more popular every day. Alexa, Siri, Cortana- over 40 million American people use them. Besides, experts claim that by 2020, almost 50% of search requests will be voice-based. Many users nowadays prefer voice search as it is much convenient and fast. As mentioned before, the difference in voice search is that people use much longer combinations of keywords. There was research on almost 2 billion keywords. The result indicated that around 30% of them included three or more words. Besides, these long-tail SEO keywords were popular, as on average, they had more than 10 k searches. 

To understand the voice search and long-tail keyword, analyze the following examples. People using these kinds of keywords are utilizing a more conversational tone. Instead of “trendy women shoes,” people can use, “ where can I find trendy women shoes?”. As you can see, the second one involves more SEO keywords, and is more conversational rather than being strictly academic. 

7. Internal Search

internal search

It is also possible that we focus on external searches more and ignore internal ones. By internal, I mean the search queries made within the website. We spend a lot of time and money to find out which words users utilize for our products or services. However, if we direct some attention to internal searches, we can find the answers. Look what they look for on your website. Besides, analyze the actions of visitors. If they leave the site after the search, it is highly probable that you do not offer a comprehensive solution. To solve this problem, you can offer blogs with those keywords. In this way, visitors will stay on the website for a long time. Therefore, the bounce rate will decrease, which means your website will appear among the top search results.

8. Keyword Placement

Keyword placement plays a significant role in all SEO strategies. If keywords appear naturally, they bring a lot of value. However, stuffing the keywords in sentences may offset all those benefits. Hence, you should be careful about keyword placement. You can use keywords in title tags, subheadings, opening paragraphs, URLs, and images. There are several rules to remember. The first and most important rule is being natural. The keyword should make sense and fit the paragraph perfectly. If you add them when they do not belong, it will feel robotic. Users will be annoyed while reading them. The reason is that they will know that you do not care about the user’s engagement. 

Title Tags and Subheadings

Second, SEO keywords are more useful if you use them in title tags in the beginnings of the content. But, if you are adding them to the subheading, it does not matter where you place them. In more detail, whether in the beginning or later, keywords in the subheadings will be useful. 

SEO keywords in the Introduction

Third, you can use the exact and LSI keywords in the introductory paragraphs. Some content creation strategies recommend adding them in the first 100 words of the article. This tactic is beneficial because the keyword will appear early on. Besides, try to keep the openings short and do not take a long time before diving into the core of the topic.

URL and Images

If you add keywords to the URLs, it will help search engines to recognize your website easily. Try to keep the URL clean and concise without long strings of text. Another great way to add keywords is by using the images. Images make the content more engaging and easy-to-understand. You can add the exact keywords in the file name or the image alt text. All these opportunities to inject SEO keywords for the website will boost your ranking and make your site more visible.

9.Avoiding Search Penalties

avoid search penalties

There exist a couple of things that you should avoid if you engage in SEO keywords optimization. One of those crucial mistakes is hiding the keywords. Some people hide the keywords by using the same color as the background. Others can use CSS to protect them or locate words behind the images. It is not easy to detect these keywords. However, if the search engines identify these tactics, then you will face some severe penalties.  

Another wrong strategy is keyword stuffing. Some years ago, people created short texts loaded with keywords. They looked robotic and were not aimed for the visitor’s intent. However, search engine algorithms were not sophisticated. Hence, this type of material was capable of ranking the website among the top results. But nowadays, the algorithms can detect such tactics. The content in which SEO keywords do not make any sense is not engaging for the customers. They leave the page immediately, which signals to the algorithm that the quality of the content is low. Search engines can penalize, block your website, or ignore. Hence, you will lose visitors and will not rank high. 

10. Write for Users

A considerable part of keyword optimization goes through content creation. If you can combine the right keywords with the engaging content, there will be no barrier to the success of your SEO strategy. Throughout the tips, I recommended that the usage of the keywords should be natural. But this is a critical issue, and it needs a separate heading, too. 

One of the most excellent strategies for the natural placement of keywords is targeting the users. It means that you should forget about the keywords and write the material to help visitors. Explain the topic, answer the questions, and offer solutions. After you ensure that your article is engaging and easy-to-read, you can start thinking about the SEO keywords for the website. In most cases, there would already be some keywords. If you are writing related to the topic, it is common that you will use keywords without even realizing it. Besides, if you still need to insert exact or LSI keywords, try to put them when they make sense with the rest of the sentence. Do not forget that ignoring the user experience will offset all the benefits that SEO strategies can bring.

Bonus Tip

The ten tips, as mentioned earlier, are only a small fraction whole keyword optimization process. If they seem overwhelming to you, know that there exists much more for the entire implementation process. My last tip will take this huge responsibility from you. You will save your precious time and energy if you outsource an SEO company, like Webzool Creative. Webzool Creative has a great team that will research the SEO keywords. They will include these keywords in the right places and run SEO Audit to check the process. As you understand, all the tips mentioned will be the focus of SEO specialists. I feel like you are more worried about the costs. Let me tell you the good news, too. Contact Webzool Creative now to enjoy all those services at affordable services.