Which produces better ROI? Digital marketing vs Traditional marketing

It is important to budget for marketing purposes and spends it properly. How can you determine to spend this budget if you are torn between digital marketing vs. traditional marketing?

Ravan Allahverdiyev

Apr.03,2019

It is important to budget for marketing purposes and spends it properly. How can you determine to spend this budget if you are torn between digital marketing vs. traditional marketing? For some companies, it is not easy to reach the right marketing decision, despite the fact that it makes huge differences in the end. By understanding the difference between digital and traditional marketing, a company can make a decision easily and know which method is suitable and how to apply to a business. For example, if the business has decided to take advantage of social media network to build the brand and reach the target group, they can do it by themselves, or they can hire a well-known marketing company to take care of it.

Choosing the right market and having a high-quality product is not enough to run a successful business. It is about taking advantage of the right marketing techniques to reach the audience you focused on and turn them into customers.

Some companies may prefer marketing less. However, substantial businesses would like to increase revenue, it is always going to set an appropriate marketing budget.

Understanding the necessity of efficient marketing, digital vs. traditional marketing will confuse you. Digital marketing is consistently getting the edge over traditional one despite the fact that some techniques are implemented in the traditional way.

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It is evident that a number of people are not likely to take advantage of the Internet for making any transactions. But, the majority of the people generally uses the Internet for different purposes, especially making their transactions.

 

As a company, you have to make sure your business is a front runner that means you do not depend on outmoded marketing tools anymore. You should look ahead and understand deeply how you may benefit from the newest marketing tools to increase the reach.

 

Before mapping out the digital vs. traditional marketing, let’s talk about some basic things you have to comprehend deeply.


 

Digital Marketing vs Traditional Marketing

What is traditional?

Traditional marketing is not a new thing since it is a marketing form which we are subjected to at one point to another. Traditional marketing helps businesses to reach the target groups with different offline ads and methods related to promotions.

 

It is really difficult to rule out traditional marketing, and we face traditional ads almost every day. Traditional marketing is divided into five main categories, and they are the most common and used offline marketing tactics.

 

  1. Print such as newspapers, magazines, etc.

  2. Broadcast such as radio, TV, and so on.

  3. Mail such as postcards, catalogues, etc.

  4. Telephone such as SMS marketing, telemarketing, etc.

  5. Outdoor ads.

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Traditional marketing has improved over time, however primary aspects are still identical. The marketing techniques that are being commonly used these days rely on four P’s marketing: price, place, promotion, and product.

 

The downside of going traditional

 

Even though traditional selling techniques are still efficient, there are various ways to promote the product among the target audience. The technology has improved a lot and thanks to technology companies can reach their target audience in two shakes. That’s why it is so essential to take into consideration the disadvantages of traditional one before making an investment in it.

 

Little interaction - With traditional marketing, a company has only one way to provide information and broadcast to the target group about the product or service. Businesses do this exercise for brand building with the view of reaching the desired audience and maybe turn them into clients.

 

Higher costs - The recurrent cost in traditional marketing can demonstrate to be a great investment which can or can not offer a good return. For instance, the ad on the newspaper can be effective if your target audience sees it on the day it is published.


 

Digital Marketing

 

Under favor of online marketing, businesses make their advertising campaigns via the Internet or any electronic devices like a mobile phone. Regardless of the business size, any businesses can use digital techniques to reach to their desired audience and turn them into clients.

The Internet has been becoming one of the most used devices today, so it plays an important role to promote goods, services or products. A lot of people are devoting their time to the Internet to perform their activities, involving buying products and services.

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There are a few stats that are going to assist you in understanding the importance of online platforms.

 

  • Eighty percent of shoppers rummage about a product or service online before purchasing

  • More than 60 percent of US mature people use Facebook every day.

  • Almost all B2B marketers use LinkedIn to promote services or goods actively.

  • It is reported that social media is the most effective content marketing technique.

 

Irrespective of the business size, you should consider the significance of it or you will be out of the competition.


 

Where should you invest?

 

It is important to ensure that you get good interest on your investment. The debate about digital vs. traditional marketing is old. But, it is impossible to disclaim the fact that using digital tactics and channels helps companies increase the profit. If we compare, the risk is less than traditional marketing.
 

Why businesses choose digital?

For a few companies that have a great audience which prefer offline materials more, applying traditional marketing to the businesses is a must. But for small businesses with a little budget for marketing, marketing online can be a lifesaver. That’s why a lot of old and new companies are using the advantages of online marketing and thinking twice about strategies.

 

The higher level of customer engagement

Traditional marketing does not let interact with customers directly, while digital one gives higher interaction and engagement level. For instance, your audience can connect with you via different digital channels such as social media comments, email messages, etc.

 

Ease of measuring results

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You cannot measure the success of your marketing campaign if you distribute fliers, brochures or place an ad in newspapers. Maybe you are not in the right way. Digital marketing lets you measure the results. By this way, you can get tons of information about customers and it will help you to know where you go.

 

Bigger audience

Traditional marketing puts limitations in some ways. It is not able to overreach a regional or local audience. What if your business is not geographically-bound? So why do you limit your reach? Using digital channels can widen the reach in different areas and you can make highly customized campaigns.

 

Less expense - More effective

When you think about spending money on campaigns, the return on investment plays a great role to make a decision if the campaign succeeds or not. It is a fact that digital selling technique offers better ROI since it is cheaper compared to traditional techniques. Businesses prefer to invest in marketing techniques which allows them to save money and earn more.

 

Decision time

Digital marketing is the only way for small businesses to advertise their products or services. Probably, you have used traditional marketing at least once and have not got the result that you expected. Little risk and rapid growth can be experienced in this type of marketing. You can contact us and start your marketing campaign now.